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~person:"Georgi, Dominik"
~person:"Thaichon, Park"
~person:"Walsh, Gianfranco"
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Search: subject:"relationship marketing"
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Beziehungsmarketing
86
Relationship marketing
86
Consumer behaviour
21
Konsumentenverhalten
21
Customer satisfaction
17
Dienstleistungsqualität
17
Kundenzufriedenheit
17
Service quality
17
Deutschland
13
Germany
13
Customer value
9
Internet marketing
9
Kundenwert
9
Online-Marketing
9
Lieferantenmanagement
8
Supplier relationship management
8
Theorie
8
Theory
8
relationship marketing
8
Customer integration
7
Customer service
7
Kundenservice
7
Social Web
7
Social web
7
USA
7
United States
7
E-commerce
6
Electronic Commerce
6
Kundenintegration
6
Online retailing
6
Online-Handel
6
Beschwerdemanagement
5
Betriebliche Wertschöpfung
5
Complaint management
5
Corporate reputation
5
Dienstleistungssektor
5
Firmenimage
5
Marketing management
5
Marketingmanagement
5
Service industry
5
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Undetermined
36
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4
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Article
80
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8
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53
Aufsatz in Zeitschrift
53
Aufsatz im Buch
27
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27
Aufsatzsammlung
2
Case study
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Fallstudie
2
Hochschulschrift
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English
57
German
31
Author
All
Georgi, Dominik
Thaichon, Park
Walsh, Gianfranco
Bruhn, Manfred
113
Homburg, Christian
108
Kumar, V.
80
Huber, Frank
57
Verhoef, Peter C.
55
Han, Heesup
53
Herrmann, Andreas
49
Bauer, Hans H.
46
Hollebeek, Linda D.
46
Piller, Frank T.
46
Stauss, Bernd
44
Krafft, Manfred
43
Palmatier, Robert W.
41
Gil Saura, Irene
38
Mattila, Anna S.
37
Hippner, Hajo
34
Smith, Alan D.
33
Stock-Homburg, Ruth
33
Wilde, Klaus D.
33
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Mittal, Vikas
31
Svensson, Göran
31
Helmke, Stefan
30
Neslin, Scott A.
30
Prentice, Catherine
30
Reichwald, Ralf
30
Evanschitzky, Heiner
29
Töpfer, Armin
29
Grewal, Dhruv
28
Loureiro, Sandra Maria Correia
28
Matzler, Kurt
28
Reinartz, Werner J.
28
Eggert, Andreas
27
Grönroos, Christian
27
Sheth, Jagdish N.
27
Kleinaltenkamp, Michael
26
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Gottfried Wilhelm Leibniz Universität Hannover
1
Published in...
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Journal of retailing and consumer services
5
Asia Pacific journal of marketing and logistics
4
Developing digital marketing : relationship perspectives
4
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of business research : JBR
3
Journal of strategic marketing
3
Marketing : ZFP ; journal of research and management
3
Psychology & marketing
3
Services marketing quarterly
3
Transforming relationship marketing : strategies and business models in the digital age
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Corporate Shared Services : Bereitstellung von Dienstleistungen im Konzern
2
European management journal
2
Journal of service research
2
Journal of service research : JSR
2
Journal of the Academy of Marketing Science
2
Routledge advances in management and business studies
2
Zeitschrift für Energiewirtschaft : ZfE
2
Basler Schriften zum Marketing
1
British journal of management : BJM
1
Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
1
Dienstleistungscontrolling
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
Emerald insight
1
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
1
Handbuch Kundenbindungsmanagement
1
Harvard-Business-Manager : das Wissen der Besten
1
Herausforderung Bankmanagement : Entwicklungslinien und Steuerungsansätze ; Festschrift zum 60. Geburtstag von Henner Schierenbeck
1
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Innovationsentwicklung, Internationalität, Mitarbeiterperspektive
1
Integriertes Risiko- und Ertragsmanagement : Kunden- und Unternehmenswert zwischen Risiko und Ertrag
1
Interaktionen im Dienstleistungsbereich
1
International journal of innovation management
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of retail & distribution management
1
Journal of Contemporary Issues in Business and Government
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
1
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ECONIS (ZBW)
88
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88
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1
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
2
Digital presence in service recovery : the interactive effect of customer salutations and employee photographs in email signatures
Walsh, Gianfranco
;
Shiu, Edward
;
Schaarschmidt, Mario
; …
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2361-2383
Persistent link: https://www.econbiz.de/10013465198
Saved in:
3
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
4
The development and current trends of digital marketing and
relationship
marketing
research
Le Dung
;
Nguyen Tuyet-Mai
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012585544
Saved in:
5
Relationship
marketing
in franchising and retailing
Thaichon, Park
;
Frazer, Lorelle
;
Weaven, Scott
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 113-114
Persistent link: https://www.econbiz.de/10013170049
Saved in:
6
Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector
Kremez, Zhanna
;
Frazer, Lorelle
;
Quach, Sara
;
Thaichon, Park
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 137-159
Persistent link: https://www.econbiz.de/10013170054
Saved in:
7
Customer integration, fairness perceptions, and silent endurance in digital versus human service interactions
Schaarschmidt, Mario
;
Walsh, Gianfranco
;
Dose, David
; …
- In:
European management journal
41
(
2023
)
1
,
pp. 34-46
Persistent link: https://www.econbiz.de/10014281789
Saved in:
8
Exploring the role of relationship management and relationship quality in B2B : empirical insights and future research directions
Lasrado, Flevy
;
Thaichon, Park
;
Nyadzayo, Munyaradzi
- In:
The journal of business & industrial marketing
38
(
2023
)
5
,
pp. 1055-1086
Persistent link: https://www.econbiz.de/10014276729
Saved in:
9
Price promotion in omnichannel retailing : how much is too much?
Quach, Sara
;
Barari, Mojtaba
;
Thaichon, Park
;
Moudrý, …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 198-213
Persistent link: https://www.econbiz.de/10013553045
Saved in:
10
Relationship outcomes following a service failure : the role of agent likability
Radu, Alexandru
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 364-379
Persistent link: https://www.econbiz.de/10013553058
Saved in:
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