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~person:"Geringer, John Michael"
~person:"Ghauri, Pervez N."
~person:"McCarthy, Edmund Jerome"
~subject:"Management"
~subject:"USA"
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Search: subject_exact:"Multinationales Marketing"
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Geringer, John Michael
Ghauri, Pervez N.
McCarthy, Edmund Jerome
Czinkota, Michael R.
13
Ronkainen, Ilkka A.
12
Ball, Donald A.
7
Cavusgil, S. Tamer
7
Daniels, John Day
6
Minor, Michael
6
Radebaugh, Lee H.
6
Hill, Charles W. L.
5
Johansson, Johny K.
5
Keegan, Warren J.
5
Zentes, Joachim
5
Cannon, Joseph P.
4
Jain, Subhash C.
4
Kotabe, Masaaki
4
Moffett, Michael H.
4
Perreault, William D.
4
Sullivan, Daniel P.
4
Westjohn, Stanford A.
4
Bartlett, Christopher A.
3
Bell, Sandra
3
Bello, Daniel C.
3
Di Benedetto, C. Anthony
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Homburg, Christian
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Magnusson, Peter
3
McCulloch, Wendell H.
3
McNett, Jeanne M.
3
Meffert, Heribert
3
Mueller, Barbara
3
Quelch, John A.
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Root, Franklin R.
3
Stolle, Wulf
3
Ames, G. C. W.
2
Boone, Louis E.
2
Brouthers, Lance Eliot
2
Buzzell, Robert Dow
2
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International business strategy : theory and practice
1
Journal of business research : JBR
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
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ECONIS (ZBW)
12
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1
Market driving strategies : beyond localization
Ghauri, Pervez N.
;
Wang, Fatima
;
Elg, Ulf
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5682-5693
Persistent link: https://www.econbiz.de/10011597453
Saved in:
2
Mimetic and experimental effects in international marketing alliance formations of US pharmaceutical firms
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
International business strategy : theory and practice
,
(pp. 323-347)
.
2015
Persistent link: https://www.econbiz.de/10010493542
Saved in:
3
International business : the challenge of global competition
Ball, Donald A.
;
Geringer, John Michael
;
McNett, Jeanne M.
-
2013
-
13th ed
Persistent link: https://www.econbiz.de/10009683953
Saved in:
4
Basic marketing : a marketing strategy planning approach
Perreault, William D.
-
2011
-
18. ed., international student ed.
Persistent link: https://www.econbiz.de/10013469418
Saved in:
5
International business : the challenge of global competition
Ball, Donald A.
;
Geringer, John Michael
;
Minor, Michael
; …
-
2010
-
12th ed.
Persistent link: https://www.econbiz.de/10003782043
Saved in:
6
Mimetic and experiential effect in international merketing alliance formations of US pharmaceuticals firms: an event history analysis
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
Journal of international business studies : JIBS ; an …
40
(
2009
)
2
,
pp. 301-320
Persistent link: https://www.econbiz.de/10003815059
Saved in:
7
Basic marketing : a marketing strategy planning approach
Perreault, William D.
;
Cannon, Joseph P.
;
McCarthy, …
-
2009
-
17. ed., internat. ed
Persistent link: https://www.econbiz.de/10003739857
Saved in:
8
Basic marketing : a global-managerial approach
Cannon, Joseph P.
;
Perreault, William D.
;
McCarthy, …
-
2008
-
16. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003348494
Saved in:
9
International business : the challenge of global competition
Ball, Donald A.
;
McCulloch, Wendell H.
;
Geringer, John …
-
2008
-
11. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003399111
Saved in:
10
International business : the challenge of global competition
Ball, Donald A.
;
McCulloch, Wendell H.
;
Frantz, Paul L.
; …
-
2006
-
10. ed.
Persistent link: https://www.econbiz.de/10002404890
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