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~person:"Ghauri, Pervez N."
~person:"Meffert, Heribert"
~person:"Zentes, Joachim"
~subject:"Marketing management"
~type_genre:"Collection of articles of several authors"
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01.12.1995
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Ghauri, Pervez N.
Meffert, Heribert
Zentes, Joachim
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Plinke, Wulff
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Marktorientierte Unternehmensführung im Umbruch : Effizienz und Flexibilität als Herausforderungen des Marketing
Bruhn, Manfred
(
ed.
);
Meffert, Heribert
(
contributor
); …
-
1994
Persistent link: https://www.econbiz.de/10000423352
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