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~person:"Ghosh, Deviprasad"
~person:"Hauptman, Lidija"
~person:"Verdenhofa, Olga"
~subject:"Marketing management"
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Marketing management
conceptual model
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Ghosh, Deviprasad
Hauptman, Lidija
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Problems and perspectives in management : PPM ; international research journal
1
The journal of business & industrial marketing
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ECONIS (ZBW)
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Barriers and facilitators of B2B degree of digital use and brand engagement : an integration of technology and behavioral perspectives
Ghosh, Deviprasad
;
Dash, Satyabhusan
- In:
The journal of business & industrial marketing
38
(
2023
)
12
,
pp. 2793-2810
Persistent link: https://www.econbiz.de/10014472635
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2
The conceptual bases of introduction of foresight marketing into business management
Verdenhofa, Olga
;
Afanas'jev, Mykola V.
;
Panchuk, Anastasiia
- In:
Problems and perspectives in management : PPM ; …
16
(
2018
)
3
,
pp. 163-173
Persistent link: https://www.econbiz.de/10011987388
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