//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Ghosh, Tathagata"
~person:"Ko, Yong Jae"
~subject:"Consumer behaviour"
~subject:"Sportveranstaltung"
~subject:"Theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"PC-game"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Sportveranstaltung
Theory
Computerspiel
8
Video game
8
Konsumentenverhalten
7
Advertising effects
5
Werbewirkung
5
Game theory
4
Spieltheorie
4
Advertising
3
Brand
3
Brand image
3
Brand management
3
Internet marketing
3
Markenartikel
3
Markenführung
3
Markenimage
3
Online-Marketing
3
Werbung
3
Brand attitude
2
Brand memory
2
Experiment
2
Game outcome
2
In-game advertising
2
Professional sports
2
Profisport
2
Sportmarketing
2
Sports marketing
2
Access platform
1
Advergame
1
Arbeitsgruppe
1
Brand familiarity
1
Brand logo
1
Brand name
1
Cognition
1
Emotion
1
Emotions
1
Explicit memory
1
Football
1
Fußball
1
Game attitude
1
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Ghosh, Tathagata
Ko, Yong Jae
Sreejesh, S.
8
Castronova, Edward
7
Vashisht, Devika
7
Dwyer, Brendan
6
Kolb, Albert
6
Oechssler, Joerg
6
Dwivedi, Yogesh Kumar
5
Dürsch, Peter
5
Schipper, Burkhard
5
Buchanan-Oliver, Margo
4
Choi, Jeonghye
4
Kim, Yongjae
4
Seo, Yuri
4
Bellman, Steven
3
Borowiecki, Karol Jan
3
Drayer, Joris
3
Evans, Nathaniel J.
3
Gandhi, Ashvin
3
Giuliano, Paola
3
Guan, Eric
3
Hwang, Yongjin
3
Kaimann, Daniel
3
Keefer, Quinn Andrew Wesley
3
Khosrowpour, Mehdi
3
Kim, Sang Jin
3
McDonald, Chase
3
Pagel, Michaela
3
Tasoff, Joshua
3
Wiegand, Nico
3
Backhaus, Klaus
2
Badrinarayanan, Vishag A.
2
Bae, Joonho
2
Barnes, Stuart
2
Barsky, Jonathan
2
Bassiouni, Dina H.
2
Butcher, Luke
2
Cauberghe, Veroline
2
Chovancová, Miloslava
2
more ...
less ...
Published in...
All
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
European Sport management quarterly : ESMQ
1
Sport management review
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand logos versus brand names : a comparison of the memory effects of textual and pictorial brand elements placed in computer games
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
147
(
2022
),
pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
Saved in:
2
New day, new game : examining consumer needs in daily fantasy sports
Sears, Jackson
;
Kang, Philip
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
4
,
pp. 255-264
Persistent link: https://www.econbiz.de/10013532028
Saved in:
3
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
4
Examining the deferred effects of gaming platform and game speed of advergames on memory, attitude, and purchase intention
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 52-66
Persistent link: https://www.econbiz.de/10013041309
Saved in:
5
Influence of team identification, game outcome, and game process on sport consumers’ happiness
Jang, Wonseok
;
Wann, Daniel L.
;
Ko, Yong Jae
- In:
Sport management review
21
(
2018
)
1
,
pp. 63-71
Persistent link: https://www.econbiz.de/10011808738
Saved in:
6
The relative effects of game outcome and process on fans' media consumption experiences
Jang, Wonseok
;
Ko, Yong Jae
;
Wann, Daniel
;
Chang, Yonghwan
- In:
European Sport management quarterly : ESMQ
17
(
2017
)
5
,
pp. 635-658
Persistent link: https://www.econbiz.de/10011846421
Saved in:
7
Winning versus not losing : exploring the effects of in-game advertising outcome on its effectiveness
Ghosh, Tathagata
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 134-147
Persistent link: https://www.econbiz.de/10011616023
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->