//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Ghosh, Tathagata"
~person:"Storz, Cornelia"
~subject:"Markenartikel"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Video game"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Markenartikel
Computerspiel
14
Video game
14
Japan
7
Software industry
7
Softwareindustrie
7
Innovation
6
Advertising effects
5
Werbewirkung
5
Consumer behaviour
4
Konsumentenverhalten
4
Advertising
3
Brand
3
Brand image
3
Brand management
3
Internet marketing
3
Markenführung
3
Markenimage
3
Online-Marketing
3
Path dependence
3
Pfadabhängigkeit
3
Werbung
3
Brand attitude
2
Brand memory
2
Game theory
2
In-game advertising
2
Institutional infrastructure
2
Institutionelle Infrastruktur
2
Spieltheorie
2
Access platform
1
Advergame
1
Arbeitsmarkt
1
Arbeitsmobilität
1
Biotechnologie-Industrie
1
Biotechnologische Industrie
1
Biotechnology industry
1
Brand familiarity
1
Brand logo
1
Brand name
1
Career development
1
more ...
less ...
Online availability
All
Undetermined
2
Free
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Ghosh, Tathagata
Storz, Cornelia
Sreejesh, S.
4
Dwivedi, Yogesh Kumar
3
Ahern, Lee
1
Aldás-Manzano, Joaquín
1
Ashley, Christy
1
Badrinarayanan, Vishag A.
1
Bellur, Saraswathi
1
Bennett, Gregg
1
Bermejo-Berros, Jesús
1
Bertschy, Marjorie
1
Buijzen, Moniek
1
Chang, Kun
1
Chauhan, Abhishek
1
Dardis, Frank E.
1
Desbordes, Michel
1
Eastin, Matthew S.
1
Ewing, Michael
1
Fraustino, Julia
1
Guerra, Luis
1
Habachi, Salma
1
Hsiao, Wei-Hung
1
Kim, Dong Hoo
1
Kim, Eunice
1
Kim, Seoyeon
1
Lee, Hyun-Woo
1
Lee, Mira
1
Leshner, Glenn
1
Lin, Yu-Hsiu
1
Mackay, Thomas
1
Martí-Parreño, José
1
Matute, Jorge
1
Mühlbacher, Hans
1
Newton, Fiona
1
Palau i Saumell, Ramon
1
Peters, Sara
1
Reijmersdal, Eva A. van
1
Rozendaal, Esther
1
Sarkar, Abhigyan
1
Sarkar, Juhi Gahlot
1
more ...
less ...
Published in...
All
Journal of business research : JBR
2
Psychology & marketing
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
2
Brand logos versus brand names : a comparison of the memory effects of textual and pictorial brand elements placed in computer games
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
147
(
2022
),
pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
Saved in:
3
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->