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~person:"Ghoshal, Sumantra"
~person:"Kraus, Sascha"
~person:"Quelch, John A."
~subject:"Internationales Marketing"
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Internationales Marketing
Multinationales Unternehmen
70
Transnational corporation
62
Globalisierung
18
Globalization
18
International market entry
15
Internationaler Markteintritt
15
International marketing
10
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Ghoshal, Sumantra
Kraus, Sascha
Quelch, John A.
Daniels, John Day
9
Zentes, Joachim
9
Radebaugh, Lee H.
8
Ball, Donald A.
7
Czinkota, Michael R.
7
Kotabe, Masaaki
7
Ronkainen, Ilkka A.
7
Head, Keith
6
Hill, Charles W. L.
6
Mayer, Thierry
6
Sullivan, Daniel P.
6
Swoboda, Bernhard
6
Buckley, Peter J.
5
Cavusgil, S. Tamer
5
Geringer, John Michael
5
Leonidou, Leonidas C.
5
Minor, Michael
5
Yip, George S.
5
Brouthers, Lance Eliot
4
Fuchs, Manfred
4
Jansson, Hans
4
Knight, Gary A.
4
Moffett, Michael H.
4
Schuh, Arnold
4
Shoham, Aviv
4
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4
Aksoy, Lerzan
3
Apfelthaler, Gerhard
3
Bouncken, Ricarda B.
3
Cateora, Philip R.
3
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3
Chattopadhyay, Amitava
3
Christodoulides, Paul
3
Ghauri, Pervez N.
3
Grewal, Rajdeep
3
Griffith, David A.
3
Helm, Roland
3
Helsen, Kristiaan
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Cross-cultural and critical perspectives on brands
1
Effects of globalization on the firm
1
European journal of international management : EJIM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International business and economics research journal
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International marketing ; Vol. VI
1
Journal of world business : JWB
1
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ECONIS (ZBW)
10
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1
A configurational analysis of network and knowledge variables explaining Born Globals' and late internationalizing SMEs' international performance
Hughes, Mathew
;
Cesinger, Beate
;
Cheng, Cheng-Feng
; …
- In:
Industrial marketing management : the international …
80
(
2019
),
pp. 172-187
Persistent link: https://www.econbiz.de/10012064419
Saved in:
2
A socioemotional wealth perspective on how collaboration intensity, trust, and international market knowledge affect family firms' multinationality
Cesinger, Beate
;
Hughes, Mathew
;
Mensching, Helge
; …
- In:
Journal of world business : JWB
51
(
2016
)
4
,
pp. 586-599
Persistent link: https://www.econbiz.de/10011522869
Saved in:
3
Standardisation vs. adaption : a conjoint experiment on the influence of psychic, cultural and geographical distance on international marketing mix decisions
Kraus, Sascha
;
Meier, Fabian
;
Eggers, Felix
;
Bouncken, …
- In:
European journal of international management : EJIM
10
(
2016
)
2
,
pp. 127-156
Persistent link: https://www.econbiz.de/10011617696
Saved in:
4
Born globals : investigating the influence of their business models on rapid internationalization
Bouncken, Ricarda B.
;
Muench, Miriam
;
Kraus, Sascha
- In:
International business and economics research journal
14
(
2015
)
2
,
pp. 247-255
Persistent link: https://www.econbiz.de/10010529979
Saved in:
5
How global brands compete
Holt, Douglas B.
;
Quelch, John A.
;
Taylor, Earl L.
-
2009
Persistent link: https://www.econbiz.de/10003785267
Saved in:
6
Organizating for worldwide effectiveness : the transnational solution
Bartlett, Christopher A.
;
Ghoshal, Sumantra
-
2007
Persistent link: https://www.econbiz.de/10003555049
Saved in:
7
The Internet and international marketing
Quelch, John A.
;
Klein, Lisa R.
-
2006
Persistent link: https://www.econbiz.de/10003411047
Saved in:
8
The global market : developing a strategy to manage across borders
Quelch, John A.
(
ed.
)
-
2004
-
1. ed.
Persistent link: https://www.econbiz.de/10001906836
Saved in:
9
Global strategy
Bartlett, Christopher A.
(
contributor
); …
- In:
Strategic management journal
12
(
1991
)
Persistent link: https://www.econbiz.de/10001138878
Saved in:
10
Multinational marketing management : cases and readings
Buzzell, Robert Dow
(
contributor
); …
-
1988
-
Reprint
Persistent link: https://www.econbiz.de/10000827384
Saved in:
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