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~person:"Ghoshal, Sumantra"
~person:"Kraus, Sascha"
~person:"Schuh, Arnold"
~subject:"Internationales Marketing"
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Search: subject:"Transnational corporation"
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Internationales Marketing
Multinationales Unternehmen
80
Transnational corporation
72
International market entry
19
Internationaler Markteintritt
19
Globalisierung
17
Globalization
17
Strategic management
12
Strategisches Management
12
International marketing
10
Eastern Europe
9
Management
9
Osteuropa
9
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8
Internationales Management
8
Unternehmensorganisation
8
Business network
7
Business start-up
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KMU
7
SME
7
Unternehmenserfolg
7
Unternehmensgründung
7
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7
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6
Internationale Geschäftsbeziehungen
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Organisationstheorie
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Wettbewerbsstrategie
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Ghoshal, Sumantra
Kraus, Sascha
Schuh, Arnold
Daniels, John Day
9
Zentes, Joachim
9
Radebaugh, Lee H.
8
Ball, Donald A.
7
Czinkota, Michael R.
7
Kotabe, Masaaki
7
Ronkainen, Ilkka A.
7
Head, Keith
6
Hill, Charles W. L.
6
Mayer, Thierry
6
Sullivan, Daniel P.
6
Swoboda, Bernhard
6
Buckley, Peter J.
5
Cavusgil, S. Tamer
5
Geringer, John Michael
5
Leonidou, Leonidas C.
5
Minor, Michael
5
Yip, George S.
5
Brouthers, Lance Eliot
4
Fuchs, Manfred
4
Jansson, Hans
4
Knight, Gary A.
4
Moffett, Michael H.
4
Quelch, John A.
4
Shoham, Aviv
4
Svensson, Roger
4
Aksoy, Lerzan
3
Apfelthaler, Gerhard
3
Bouncken, Ricarda B.
3
Cateora, Philip R.
3
Cavusgil, Erin
3
Chattopadhyay, Amitava
3
Christodoulides, Paul
3
Ghauri, Pervez N.
3
Grewal, Rajdeep
3
Griffith, David A.
3
Helm, Roland
3
Helsen, Kristiaan
3
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Effects of globalization on the firm
1
European journal of international management : EJIM
1
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International business and economics research journal
1
Journal für Betriebswirtschaft : management review quarterly
1
Journal of world business : JWB
1
Linde international
1
Management verteilter Kompetenzen in multinationalen Unternehmen
1
Strategic management journal
1
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ECONIS (ZBW)
10
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1
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10
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10
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date (oldest first)
1
A configurational analysis of network and knowledge variables explaining Born Globals' and late internationalizing SMEs' international performance
Hughes, Mathew
;
Cesinger, Beate
;
Cheng, Cheng-Feng
; …
- In:
Industrial marketing management : the international …
80
(
2019
),
pp. 172-187
Persistent link: https://www.econbiz.de/10012064419
Saved in:
2
A socioemotional wealth perspective on how collaboration intensity, trust, and international market knowledge affect family firms' multinationality
Cesinger, Beate
;
Hughes, Mathew
;
Mensching, Helge
; …
- In:
Journal of world business : JWB
51
(
2016
)
4
,
pp. 586-599
Persistent link: https://www.econbiz.de/10011522869
Saved in:
3
Standardisation vs. adaption : a conjoint experiment on the influence of psychic, cultural and geographical distance on international marketing mix decisions
Kraus, Sascha
;
Meier, Fabian
;
Eggers, Felix
;
Bouncken, …
- In:
European journal of international management : EJIM
10
(
2016
)
2
,
pp. 127-156
Persistent link: https://www.econbiz.de/10011617696
Saved in:
4
Born globals : investigating the influence of their business models on rapid internationalization
Bouncken, Ricarda B.
;
Muench, Miriam
;
Kraus, Sascha
- In:
International business and economics research journal
14
(
2015
)
2
,
pp. 247-255
Persistent link: https://www.econbiz.de/10010529979
Saved in:
5
Growing East : geht die Erfolgsstory der österreichischen Wirtschaft weiter?
Schuh, Arnold
- In:
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf …
,
(pp. 70-74)
.
2008
Persistent link: https://www.econbiz.de/10003725919
Saved in:
6
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
Berger, Manfred
(
ed.
);
Schuh, Arnold
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003591352
Saved in:
7
Organizating for worldwide effectiveness : the transnational solution
Bartlett, Christopher A.
;
Ghoshal, Sumantra
-
2007
Persistent link: https://www.econbiz.de/10003555049
Saved in:
8
Vertriebsgesellschaft oder "Strategisches Zentrum"?: Zur Rolle österreichischer Tochtergesellschaften im globalen Unternehmen
Schuh, Arnold
- In:
Management verteilter Kompetenzen in multinationalen …
,
(pp. 73-98)
.
1999
Persistent link: https://www.econbiz.de/10001442345
Saved in:
9
Global strategy
Bartlett, Christopher A.
(
contributor
); …
- In:
Strategic management journal
12
(
1991
)
Persistent link: https://www.econbiz.de/10001138878
Saved in:
10
Internationale Marktwahl : ein Vergleich von Länderselektionsmodellen in Wissenschaft und Praxis
Schuh, Arnold
- In:
Journal für Betriebswirtschaft : management review …
41
(
1991
)
2
,
pp. 111-129
Persistent link: https://www.econbiz.de/10001155195
Saved in:
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