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~person:"Ghoshal, Sumantra"
~person:"Kraus, Sascha"
~subject:"Internationales Marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Transnational corporation"
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Internationales Marketing
Multinationales Unternehmen
21
Transnational corporation
21
Globalisierung
13
Globalization
13
International market entry
13
Internationaler Markteintritt
13
Business start-up
6
Firm performance
6
International business
6
Internationale Geschäftsbeziehungen
6
KMU
6
SME
6
Unternehmenserfolg
6
Unternehmensgründung
6
International marketing
5
Business network
4
Entrepreneurship
4
Entrepreneurship approach
4
Familienunternehmen
4
Family business
4
Internationalization
4
Unternehmensnetzwerk
4
Conjoint analysis
3
Conjoint-Analyse
3
Cross-cultural management
3
Interkulturelles Management
3
fsQCA
3
internationalisation
3
Born global
2
Business model
2
Choice experiment
2
Experiment
2
Führungskräfte
2
Führungsstil
2
Geographic distance
2
Geographische Entfernung
2
Geschäftsmodell
2
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Managers
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Article
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Aufsatz in Zeitschrift
Article in journal
5
Aufsatz im Buch
1
Book section
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Collection of articles of several authors
1
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1
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English
5
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Ghoshal, Sumantra
Kraus, Sascha
Leonidou, Leonidas C.
5
Bouncken, Ricarda B.
3
Buckley, Peter J.
3
Cavusgil, Erin
3
Cavusgil, S. Tamer
3
Christodoulides, Paul
3
Lange, Manfred
3
Michael, David
3
Mohammad Falahat
3
Vrontis, Demetris
3
Wu, Jie
3
Zou, Shaoming
3
Aggarwal, Praveen
2
Alon, Ilan
2
Ambaye, Michele
2
Aykol, Bilge
2
Brouthers, Lance Eliot
2
Cesinger, Beate
2
Chao, Mike Chen-Ho
2
Ciszewska-Mlinarič, Mariola
2
Coudounaris, Dafnis N.
2
Dimitrova, Boryana V.
2
Faroque, Anisur Rahman
2
Florido-Benítez, Lázaro
2
Gabrielsson, Peter
2
Govindarajan, Vijay
2
Grewal, Rajdeep
2
Griffith, David A.
2
Hadjikhani, Amjad
2
Helm, Roland
2
Hughes, Mathew
2
Hult, G. Tomas M.
2
Javalgi, Rajshekhar G.
2
Kim, Saejoon
2
Kundu, Sumit K.
2
Leonidou, Constantinos N.
2
Ma, Zhenzhong
2
Maamoun, Ahmed
2
Marinova, Svetla Trifonova
2
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European journal of international management : EJIM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International business and economics research journal
1
Journal of world business : JWB
1
Strategic management journal
1
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ECONIS (ZBW)
5
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1
A configurational analysis of network and knowledge variables explaining Born Globals' and late internationalizing SMEs' international performance
Hughes, Mathew
;
Cesinger, Beate
;
Cheng, Cheng-Feng
; …
- In:
Industrial marketing management : the international …
80
(
2019
),
pp. 172-187
Persistent link: https://www.econbiz.de/10012064419
Saved in:
2
A socioemotional wealth perspective on how collaboration intensity, trust, and international market knowledge affect family firms' multinationality
Cesinger, Beate
;
Hughes, Mathew
;
Mensching, Helge
; …
- In:
Journal of world business : JWB
51
(
2016
)
4
,
pp. 586-599
Persistent link: https://www.econbiz.de/10011522869
Saved in:
3
Standardisation vs. adaption : a conjoint experiment on the influence of psychic, cultural and geographical distance on international marketing mix decisions
Kraus, Sascha
;
Meier, Fabian
;
Eggers, Felix
;
Bouncken, …
- In:
European journal of international management : EJIM
10
(
2016
)
2
,
pp. 127-156
Persistent link: https://www.econbiz.de/10011617696
Saved in:
4
Born globals : investigating the influence of their business models on rapid internationalization
Bouncken, Ricarda B.
;
Muench, Miriam
;
Kraus, Sascha
- In:
International business and economics research journal
14
(
2015
)
2
,
pp. 247-255
Persistent link: https://www.econbiz.de/10010529979
Saved in:
5
Global strategy
Bartlett, Christopher A.
(
contributor
); …
- In:
Strategic management journal
12
(
1991
)
Persistent link: https://www.econbiz.de/10001138878
Saved in:
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