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~person:"Gierl, Heribert"
~person:"Huang, Zhimin"
~source:"econis"
~subject:"Werbeplanung"
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Search: subject_exact:"Werbebotschaft"
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Werbeplanung
Advertising planning
10
Advertising effects
4
Werbewirkung
4
Advertising
2
Consumer behaviour
2
Experiment
2
Konsumentenverhalten
2
Lieferkette
2
Supply chain
2
Werbung
2
Advertising regulation
1
Body weight
1
Brand
1
Brand management
1
Co-op advertising
1
Data envelopment analysis
1
Data-Envelopment-Analyse
1
Decision analysis
1
Deutschland
1
Differential game
1
Distribution channel
1
Dynamic marketing strategies
1
Elderly people
1
Frauen
1
Gambling
1
Game theory
1
Germany
1
Glücksspiel
1
Inter-firm cooperation
1
Körpergewicht
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Markenartikel
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Markenführung
1
Marketing management
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Marketingmanagement
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New product development
1
Preismanagement
1
Pricing strategy
1
Product quality
1
Produktentwicklung
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English
6
German
4
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Gierl, Heribert
Huang, Zhimin
King, Stephen
13
Unger, Fritz
10
Fuchs, Wolfgang
7
Naik, Prasad A.
7
Steffenhagen, Hartwig
7
Brunner, Christian Boris
6
Chandra, Ambarish
6
Pelsmacker, Patrick de
6
Esch, Franz-Rudolf
5
Pepels, Werner
5
Percy, Larry
5
Rossiter, John R.
5
Schweiger, Günter
5
Westwood, John
5
Cheong, Yunjae
4
Elliott, Richard
4
Gärtner, Robert Henrik
4
Kaiser, Ulrich
4
Kim, Kihan
4
Okazaki, Shintaro
4
Peters, Kay
4
Schrattenecker, Gertraud
4
Schultz, Don E.
4
Tellis, Gerard J.
4
Anderson, Simon P.
3
Baetzgen, Andreas
3
Baye, Michael R.
3
Bruhn, Manfred
3
Dahlén, Micael
3
Danaher, Peter J.
3
Eisend, Martin
3
Fulgoni, Gian
3
Galeotti, Andrea
3
Gijsenberg, Maarten J.
3
Gordon, Brett R.
3
Gou, Qinglong
3
Hartmann, Wesley R.
3
Huber, Frank
3
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Applications of management science ; 16
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Dynamic games and applications : DGA
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Marketing : ZFP ; journal of research and management
1
Marketing : journal of research and management
1
Omega : the international journal of management science
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
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1
Cooperative Advertising with accrual rate in a dynamic supply chain
Zhang, Juan
;
Gou, Qinglong
;
Li, Susan
;
Huang, Zhimin
- In:
Dynamic games and applications : DGA
7
(
2017
)
1
,
pp. 112-130
Persistent link: https://www.econbiz.de/10011804955
Saved in:
2
Using DEA to select the best advertising investment plan
Yang, Feng
;
Yuan, Qianqian
;
Huang, Zhimin
;
Liang, Liang
-
2013
Persistent link: https://www.econbiz.de/10010228895
Saved in:
3
Supply chain coordination through cooperative advertising with reference price effect
Zhang, Juan
;
Gou, Qinglong
;
Liang, Liang
;
Huang, Zhimin
- In:
Omega : the international journal of management science
41
(
2013
)
2
,
pp. 345-353
Persistent link: https://www.econbiz.de/10009682175
Saved in:
4
Effects of slim and heavy advertising models on appearence, self-esteem and product evaluations
Hüttl-Maack, Verena
;
Gierl, Heribert
- In:
Current insights and future trends : [extended versions …
,
(pp. 29-42)
.
2012
Persistent link: https://www.econbiz.de/10009748179
Saved in:
5
Increasing the effectiveness of benefit arguments : a regulatory fit perspective
Gierl, Heribert
;
Pagel, Sabine
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
1
,
pp. 22-39
Persistent link: https://www.econbiz.de/10009514756
Saved in:
6
Der Einfluss des Alters von Testimonials auf Einstellungen zu Produkten
Gierl, Heribert
;
Bombe, Sandra
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
3
,
pp. 6-20
Persistent link: https://www.econbiz.de/10003880931
Saved in:
7
Cognitively uncontrolled spillover effects of brand-name prizes in advertisements
Gierl, Heribert
;
Koncz, Julia
- In:
Marketing : journal of research and management
2
(
2006
)
2
,
pp. 76-93
Persistent link: https://www.econbiz.de/10003391488
Saved in:
8
Differenzierte oder undifferenzierte Werbestrategie für Markenerweiterungen
Gierl, Heribert
;
Koncz, Julia
;
Jaumann, Mathias
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
51
(
2005
)
2
,
pp. 176-199
Persistent link: https://www.econbiz.de/10003013988
Saved in:
9
Die Rolle guter Argumente in der Werbung mit prominenten Testimonials
Gierl, Heribert
- In:
Die Unternehmung : Swiss journal of business research …
57
(
2003
)
2
,
pp. 115-133
Persistent link: https://www.econbiz.de/10001751684
Saved in:
10
Verwendung von Goal Frames in der Werbung
Gierl, Heribert
;
Koncz, Julia
;
Satzinger, Michaela
- In:
Die Unternehmung : Swiss journal of business research …
56
(
2002
)
3
,
pp. 145-161
Persistent link: https://www.econbiz.de/10001674596
Saved in:
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