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~person:"Gierl, Heribert"
~person:"Janssen, Maarten C. W."
~person:"Liu, Chih-Hsing"
~subject:"Brand image"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Consumer behaviour
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33
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27
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Gierl, Heribert
Janssen, Maarten C. W.
Liu, Chih-Hsing
Diamantopoulos, Adamantios
28
Phau, Ian
28
Loureiro, Sandra Maria Correia
26
Han, Heesup
19
Usman, Osly
19
Bang, Nguyen
18
Guzman, Francisco
17
Japutra, Arnold
17
Melewar, T. C.
17
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17
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14
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14
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14
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14
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13
Fetscherin, Marc
13
Huber, Frank
13
Hollebeek, Linda D.
12
Keller, Kevin Lane
12
Khamitov, Mansur
12
MacInnis, Deborah J.
12
Paul, Justin
12
Shimul, Anwar Sadat
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Wiedmann, Klaus-Peter
12
Batra, Rajeev
11
Das, Gopal
11
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Park, Jungkun
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10
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10
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10
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Marketing : ZFP ; journal of research and management
5
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Journal of retailing and consumer services
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
Der Markt : international journal of marketing
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
Journal of air transport management
1
Journal of business research : JBR
1
Journal of destination marketing & management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
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Tourism management perspectives : TMP
1
Tourism review
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Transfer : Zeitschrift für Kommunikation und Markenmanagement
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ECONIS (ZBW)
22
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1
Employee and customer perspectives in discovering the antecedent and output relationships for hotel branding development
Liu, Chih-Hsing
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 833-851
Persistent link: https://www.econbiz.de/10014483791
Saved in:
2
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
3
Developing customer-based brand equity from both employee and customer perspectives
Liu, Chih-Hsing
;
Lin, Wen-Pei
;
Lu, Yu-Hung
;
Huang, Yi-Jhan
- In:
Journal of hospitality marketing & management
32
(
2023
)
3
,
pp. 285-316
Persistent link: https://www.econbiz.de/10014281014
Saved in:
4
Comparison of localized and foreign restaurant brands for consumer behavior prediction
Liu, Chih-Hsing
;
Gan, Bernard
;
Ko, Wen-Hwa
;
Teng, Chih-Ching
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013169579
Saved in:
5
Creating the customer-based brand equity through the viewpoints of technology inspiration and functional attitude theory
Huang, Yung-Chuan
;
Liu, Chih-Hsing
- In:
Journal of destination marketing & management
25
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014225856
Saved in:
6
The effect of COVID-19 perceptions on tourists’ attitudes, safety perceptions and destination images : moderating role of information sharing
Liu, Chih-Hsing
;
Lee, Wei-Long
;
Fang, Yen-Po
;
Zhang, Yucheng
- In:
Tourism review
77
(
2022
)
5
,
pp. 1249-1261
Persistent link: https://www.econbiz.de/10013368999
Saved in:
7
Emoji your story : the advertising effectiveness of emoji-based narratives
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
Saved in:
8
Reconstruction of the relationship between traditional and emerging restaurant brand and customer WOM
Zhang, Shu-Ning
;
Li, Yong-Quan
;
Liu, Chih-Hsing
;
Ruan, …
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012495122
Saved in:
9
A study on China's time-honored catering brands : achieving new inheritance of traditional brands
Zhang, Shu-Ning
;
Li, Yong-Quan
;
Liu, Chih-Hsing
;
Ruan, …
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012431131
Saved in:
10
The effectiveness of recognized parodic advertisements
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
66
(
2020
)
3
,
pp. 17-27
Persistent link: https://www.econbiz.de/10012302547
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