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~person:"Gierl, Heribert"
~person:"Kreutzer, Ralf T."
~person:"Malhotra, Naresh K."
~subject:"Brand image"
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Brand image
Marketing
74
Marktforschung
65
Market research
60
Consumer behaviour
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52
Online-Marketing
49
Theorie
49
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49
Marketingmanagement
44
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41
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39
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39
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39
Marketing theory
38
Marketingtheorie
38
Beziehungsmarketing
35
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35
Brand management
28
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21
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21
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19
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19
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19
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Gierl, Heribert
Kreutzer, Ralf T.
Malhotra, Naresh K.
Burmann, Christoph
59
Loureiro, Sandra Maria Correia
28
Keller, Kevin Lane
27
Melewar, T. C.
27
Phau, Ian
25
Bang, Nguyen
22
De Chernatony, Leslie
21
Diamantopoulos, Adamantios
21
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20
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20
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20
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19
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19
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18
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18
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17
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17
Esch, Franz-Rudolf
16
Gupta, Suraksha
16
King, Ceridwyn
16
MacInnis, Deborah J.
16
Bauer, Hans H.
15
Bruhn, Manfred
15
Christodoulides, George
15
Ekinci, Yuksel
15
Rahman, Zillur
15
Wong, IpKin Anthony
15
Gil Saura, Irene
14
Khan, Imran
14
Kumar, Vikas
14
Park, C. Whan
14
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14
Sreejesh, S.
14
Fetscherin, Marc
13
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13
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13
Grohmann, Bianca
12
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12
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Marketing : ZFP ; journal of research and management
4
Journal of business research : JBR
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
AMS review : official publication of the Academy of Marketing Science
1
Der Markt : international journal of marketing
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Medien im Marketing : Optionen der Unternehmenskommunikation
1
The journal of brand management : an international journal
1
Transfer : Zeitschrift für Kommunikation und Markenmanagement
1
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ECONIS (ZBW)
15
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1
The effectiveness of recognized parodic advertisements
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
66
(
2020
)
3
,
pp. 17-27
Persistent link: https://www.econbiz.de/10012302547
Saved in:
2
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
3
Measuring consumer design perceptions for digital divices : a multi-dimensional scale
Mishra, Abhishek
;
Dash, Satyabhushan
;
Malhotra, Naresh K.
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
7
,
pp. 603-630
Persistent link: https://www.econbiz.de/10011392992
Saved in:
4
Does brand experience translate into brand commitment? : a mediated-moderation model of brand passion and perceived brand ethicality
Das, Gopal
;
Agarwal, James
;
Malhotra, Naresh K.
; …
- In:
Journal of business research : JBR
95
(
2019
),
pp. 479-490
Persistent link: https://www.econbiz.de/10011980380
Saved in:
5
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
6
Die Berücksichtigung von Medienwirkungen in der Mediaplanung
Gierl, Heribert
;
Hüttl-Maack, Verena
- In:
Medien im Marketing : Optionen der Unternehmenskommunikation
,
(pp. 397-423)
.
2009
Persistent link: https://www.econbiz.de/10003771427
Saved in:
7
Werbung mit Knappheitssignalen : die Rolle des Typs des Signals, der Produktkategorie und der Sachargumente
Gierl, Heribert
- In:
Die Unternehmung : Swiss journal of business research …
64
(
2010
)
2
,
pp. 137-165
Persistent link: https://www.econbiz.de/10003982536
Saved in:
8
Emoji your story : the advertising effectiveness of emoji-based narratives
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
Saved in:
9
Imply-Benefit-Attribute im Bereich häufig gekaufter Konsumgüter
Gierl, Heribert
;
Großmann, Tina
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
60
(
2008
)
4
,
pp. 355-384
Persistent link: https://www.econbiz.de/10003719328
Saved in:
10
When less is more : there must be a comprehensible reason for using incompleteness in advertisements to improve brand attitude
Heberle, Antonia
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
3
,
pp. 8-36
Persistent link: https://www.econbiz.de/10012389100
Saved in:
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