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~person:"Gierl, Heribert"
~subject:"Konsumgüter"
~subject:"Kulturelle Identität"
~subject:"Kundenintegration"
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Der Markt : international journal of marketing
1
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
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Journal of business economics : JBE
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Generierung von Produktideen und -konzepten
Gierl, Heribert
;
Helm, Roland
- In:
Handbuch Produktmanagement : Strategieentwicklung - …
,
(pp. 315-340)
.
2007
Persistent link: https://www.econbiz.de/10003510504
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2
Using verbal qualifiers in international marketing research
Gierl, Heribert
;
Bartikowski, Boris
- In:
Der Markt : international journal of marketing
46
(
2007
)
3
,
pp. 115-124
Persistent link: https://www.econbiz.de/10003584491
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3
Kaufprioritäten bei hochwertigen Konsumgütern
Gierl, Heribert
- In:
Journal of business economics : JBE
62
(
1992
)
5
,
pp. 503-519
Persistent link: https://www.econbiz.de/10001123959
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