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~person:"Gil Saura, Irene"
~person:"Stauss, Bernd"
~subject:"Brand equity"
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Brand equity
Customer satisfaction
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Kundenzufriedenheit
40
Beziehungsmarketing
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24
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11
Retail trade
11
Consumer behaviour
9
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Gil Saura, Irene
Stauss, Bernd
Chahal, Hardeep
2
Dutta, Kamani
2
Liu, Chih-Hsing
2
Sreejesh, S.
2
Šerić, Maja
2
Anantharaman, Rajesh
1
Armirotto, Vincent
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Bala, Pradip Kumar
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Beal, Virginia
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Bengtsson, Maria
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Berenguer Contrí, Gloria
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Bilgihan, Anil
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Chen, Mu-Chen
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Cheng, Colin C.
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Cobanoglu, Cihan
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Dant, Rajiv P.
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Dasgupta, Shilpee A.
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Dwivedi, Abhishek
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Elsäßer, Marc
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Fuentes-Blasco, María
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Kim, Jaewook
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The journal of brand management : an international journal
1
The journal of product & brand management
1
The journal of services marketing
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ECONIS (ZBW)
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The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia
;
Gil Saura, Irene
;
Šerić, Maja
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
Saved in:
2
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
3
Role of marketing and technological innovation on store equity, satisfaction and word-of-mouth in retailing
Fuentes-Blasco, María
;
Moliner-Velázquez, Beatriz
; …
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 650-666
Persistent link: https://www.econbiz.de/10011801144
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