//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Gillespie, Brian"
~person:"Varan, Duane"
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Television advertising"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Fernsehwerbung
16
Television advertising
16
Advertising effects
9
Werbewirkung
9
Consumer behaviour
6
Advertising
5
Internet marketing
4
Media usage
4
Mediennutzung
4
Online-Marketing
4
Werbung
4
Biometrics
3
Biometrie
3
Australia
2
Australien
2
Experiment
2
Fernsehen
2
Interactive media
2
Interaktive Medien
2
Perception
2
Television
2
USA
2
United States
2
Wahrnehmung
2
Brand management
1
Cause-related advertising
1
Digital media
1
Digitale Dienste
1
Digitale Medien
1
Dynamic human-centric communication systems theory
1
Effectiveness
1
Emotion
1
Empirical method
1
Empirische Methode
1
Erfolgsfaktor
1
Eye-tracking
1
Fernsehprogramm
1
Großbritannien
1
Kaufentscheidung
1
more ...
less ...
Online availability
All
Undetermined
4
Free
1
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Gillespie, Brian
Varan, Duane
Wilbur, Kenneth C.
7
Cantoni, Davide
6
Chesnes, Matthew
6
Jin, Ginger Zhe
6
Bellman, Steven
5
Bursztyn, Leonardo
5
Boerman, Sophie C.
3
Hartnett, Nicole
3
Hudders, Liselot
3
Joo, Mingyu
3
Liaukonyte, Jura
3
Neijens, Peter C.
3
Reijmersdal, Eva A. van
3
Aitken, Robert
2
Ali, Mazhar
2
Anand, Bharat N.
2
Bakir, Aysen
2
Betts, Kevin R.
2
Cowgill, Bo
2
Dens, Nathalie
2
Dix, Steve
2
Fam, Kim Shyan
2
Fossen, Beth L.
2
Guitart, Ivan A.
2
Johnson, Mihaela
2
Kwak, Hyokjin
2
Logan, Kelty
2
Mishra, Manit
2
O'Donoghue, Amie C.
2
Pelsmacker, Patrick de
2
Phau, Ian
2
Priya, Pankaj
2
Rask, Amy
2
Robertson, Kirsten
2
Shachar, Ron
2
Stremersch, Stefan
2
Teixeira, Thales
2
Thyne, Maree
2
more ...
less ...
Published in...
All
Journal of advertising research
2
Journal of marketing communications
2
European journal of marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Influence of dynamic content on visual attention during video advertisements
Wooley, Brooke
;
Bellman, Steven
;
Hartnett, Nicole
;
Rask, Amy
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 137-166
Persistent link: https://www.econbiz.de/10013502341
Saved in:
2
Best measures of attention to creative tactics in TV advertising : when do attention-getting devices capture or reduce attention?
Bellman, Steven
;
Nenycz-Thiel, Magda
;
Kennedy, Rachel
; …
- In:
Journal of advertising research
59
(
2019
)
3
,
pp. 295-311
Persistent link: https://www.econbiz.de/10012118864
Saved in:
3
The impact of rational, emotional, and physiological advertising images on purchase intention : how TV ads influence brand memory
Young, Charles
;
Gillespie, Brian
;
Otto, Christian
- In:
Journal of advertising research
59
(
2019
)
3
,
pp. 329-341
Persistent link: https://www.econbiz.de/10012118868
Saved in:
4
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
Saved in:
5
The effects of social TV on television advertising effectiveness
Bellman, Steven
;
Robinson, Jennifer A.
;
Wooley, Brooke
; …
- In:
Journal of marketing communications
23
(
2017
)
1
,
pp. 73-91
Persistent link: https://www.econbiz.de/10011690158
Saved in:
6
The moderating effect of ego depletion on viewer brand recognition and brand attitudes following exposure to subtle versus blatant product placements in television programs
Gillespie, Brian
;
Joireman, Jeff
;
Muehling, Darrel D.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
2
,
pp. 55-66
Persistent link: https://www.econbiz.de/10009659323
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->