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~person:"Gilmore, Audrey"
~person:"Simmons, Geoffrey"
~type_genre:"Article in journal"
~type_genre:"Case study"
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KMU
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SME
3
SME marketing
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Marketing management
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Analysis of variance
1
Betriebliches Umfeld
1
Brand management
1
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Einzelhandel
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Firm performance
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Performance measurement
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Performance-Messung
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Retail trade
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SME brand management
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Strategisches Management
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Varianzanalyse
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Gilmore, Audrey
Simmons, Geoffrey
Jones, Rosalind
3
Rowley, Jennifer
3
Cheng, Ranis
2
Dean, David L.
2
Fearne, Andrew P.
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Guercini, Simone
2
Kahiya, Eldrede Tinashe
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Didonet, Simone
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International small business journal : ISBJ
1
Journal of marketing management : MM
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
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Determining the presence of a long-term/short-term dilemma for SMEs when adopting strategic orientation to improve performance
Didonet, Simone Regina
;
Fearne, Andrew P.
;
Simmons, Geoffrey
- In:
International small business journal : ISBJ
38
(
2020
)
2
,
pp. 90-110
Persistent link: https://www.econbiz.de/10012214667
Saved in:
2
A framework for SME retail branding
Mitchell, Richard
;
Hutchinson, Karise
;
Quinn, Barry
; …
- In:
Journal of marketing management : MM
31
(
2015
)
17/18
,
pp. 1818-1850
Persistent link: https://www.econbiz.de/10011406203
Saved in:
3
The relationship between small business market orientation and environmental uncertainty
Didonet, Simone
;
Simmons, Geoffrey
; …
- In:
Marketing intelligence & planning
30
(
2012
)
7
,
pp. 757-779
Persistent link: https://www.econbiz.de/10009671935
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