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~person:"Giraldi, Janaina de Moura Engracia"
~person:"Magnusson, Peter"
~person:"Phau, Ian"
~type_genre:"Book section"
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Giraldi, Janaina de Moura Engracia
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Country of origin effect : looking back and moving forward
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Entrepreneurship in international marketing
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Revisiting country image : examining the determinants towards consumers' purchase intention of high technological products
Nai, Israel
;
Cheah, Isaac
;
Phau, Ian
- In:
Country of origin effect : looking back and moving forward
,
(pp. 128-148)
.
2019
Persistent link: https://www.econbiz.de/10012008503
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Does the value of global brands apply to both foreign and domestic-based global brands?
Westjohn, Stanford A.
;
Magnusson, Peter
;
Zhou, Joyce X.
- In:
Entrepreneurship in international marketing
,
(pp. 267-286)
.
2015
Persistent link: https://www.econbiz.de/10010493026
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