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~person:"Giraldi, Janaina de Moura Engracia"
~person:"Phau, Ian"
~subject:"Brand image"
~subject:"Brand"
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Brand image
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21
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7901 10-03-14; 7835/0206
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Giraldi, Janaina de Moura Engracia
Phau, Ian
Diamantopoulos, Adamantios
14
Papadopoulos, Nicolas G.
9
Magnusson, Peter
7
Westjohn, Stanford A.
7
Balabanis, George
6
Chen, Chun-Chu
6
Grudecka, Anna
6
Pike, Steven
6
Stylidis, Dimitrios
6
Aichner, Thomas
5
Cai, Liping A.
5
Wang, Cheng Lu
5
Zdravkovic, Srdan
5
Aiello, Gaetano
4
Alvarez, Maria D.
4
Bruno, Pascal
4
Bruwer, Johan
4
Campo, Sara
4
Cheah, Isaac
4
Coletti, Paolo
4
De Nisco, Alessandro
4
Guzman, Francisco
4
Hahm, Jeeyeon
4
Hamzaoui-Essoussi, Leila
4
Heslop, Louise A.
4
Jaffe, Eugene D.
4
Jin, Byoungho
4
Josiassen, Alexander
4
Klein, Kristina
4
Lehto, Xinran Y.
4
Li, Mimi
4
Lopez, Carmen
4
Melewar, T. C.
4
Merunka, Dwight
4
Samiee, Saeed
4
Tasci, Asli DA
4
Völckner, Franziska
4
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Journal of international consumer marketing
2
Country of origin effect : looking back and moving forward
1
International journal of business and globalisation : IJBG
1
International journal of event and festival management
1
Journal of fashion marketing and management
1
Journal of food products marketing
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
Marketing intelligence & planning
1
Revista globalización, competitividad y gobernabilidad : revista cuatrimestral : GCG
1
The journal of brand management : an international journal
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Tourism management : research, policies, practice
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Tourism review : the official journal of the AIEST
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ECONIS (ZBW)
14
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1
Impacts of host city image in the country destination branding in sport mega-event context : exploring cognitive and affective image dimensions
Ferreira, Luciana Brandão
;
Giraldi, Janaina de Moura …
- In:
International journal of event and festival management
13
(
2022
)
4
,
pp. 486-505
Persistent link: https://www.econbiz.de/10013375102
Saved in:
2
How does a brand reputation-driven construct impact on country brand equity? : a cross-national study of Brazil and China
Mariutti, Fabiana Gondim
;
Giraldi, Janaina de Moura Engracia
- In:
Journal of international consumer marketing
31
(
2019
)
5
,
pp. 408-428
Persistent link: https://www.econbiz.de/10012200791
Saved in:
3
Revisiting country image : examining the determinants towards consumers' purchase intention of high technological products
Nai, Israel
;
Cheah, Isaac
;
Phau, Ian
- In:
Country of origin effect : looking back and moving forward
,
(pp. 128-148)
.
2019
Persistent link: https://www.econbiz.de/10012008503
Saved in:
4
Revisiting country image : examining the determinants towards consumers' purchase intention of high technological products
Nai, Israel
;
Cheah, Isaac
;
Phau, Ian
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 420-440
Persistent link: https://www.econbiz.de/10011875435
Saved in:
5
In search of tools for the use of country image (CI) in the brand
Suter, Mariana Bassi
;
Giraldi, Janaina de Moura Engracia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 119-132
Persistent link: https://www.econbiz.de/10011891234
Saved in:
6
Role of attitudes in Brazil's country brand image
Giraldi, Janaina de Moura Engracia
;
Maheshwari, Vishwas
; …
- In:
International journal of business and globalisation : IJBG
21
(
2018
)
3
,
pp. 297-307
Persistent link: https://www.econbiz.de/10011967094
Saved in:
7
Reciprocal effect of tourist destinations on the strength of national tourism brands
Santos, Glauber Eduardo de Oliveira
;
Giraldi, Janaina …
- In:
Tourism management : research, policies, practice
61
(
2017
),
pp. 443-450
Persistent link: https://www.econbiz.de/10011709046
Saved in:
8
Modelling effects of consumer animosity : consumers' willingness to buy foreign and hybrid products
Cheah, Isaac
;
Phau, Ian
;
Kea, Garick
;
Huang, Yu-An
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 184-192
Persistent link: https://www.econbiz.de/10011473189
Saved in:
9
The country of origin effect on Brazilian beef trade in Europe : the moderating role of gender, age, and product involvement
Guina, Fernanda de Tavares Canto
;
Giraldi, Janaina de …
- In:
Journal of food products marketing
21
(
2015
)
2
,
pp. 123-140
Persistent link: https://www.econbiz.de/10011432119
Saved in:
10
Effects of "owned by" versus "made in" for willingness to buy Australian brands
Cheah, Isaac
;
Phau, Ian
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 444-468
Persistent link: https://www.econbiz.de/10011298758
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