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~person:"Giraldi, Janaina de Moura Engracia"
~person:"Phau, Ian"
~subject:"China"
~subject:"attitudes"
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attitudes
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7901 10-03-14; 7835/0206
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Giraldi, Janaina de Moura Engracia
Phau, Ian
Li, Dongjin
4
Wang, Cheng Lu
4
Checchinato, Francesca
3
Polfuß, Jonas
3
Shen, Dong
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Wu, Linhai
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Zhu, Dian
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Aashish, Kumar
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An, Shenghui
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Du, Yunzhou
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Fong, Cher Min
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Gorostidi-Martinez, Haritz
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He, Xinming
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European journal of marketing : EJM
1
International journal of business and globalisation : IJBG
1
Journal of international consumer marketing
1
Revista globalización, competitividad y gobernabilidad : revista cuatrimestral : GCG
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How does a brand reputation-driven construct impact on country brand equity? : a cross-national study of Brazil and China
Mariutti, Fabiana Gondim
;
Giraldi, Janaina de Moura Engracia
- In:
Journal of international consumer marketing
31
(
2019
)
5
,
pp. 408-428
Persistent link: https://www.econbiz.de/10012200791
Saved in:
2
Role of attitudes in Brazil's country brand image
Giraldi, Janaina de Moura Engracia
;
Maheshwari, Vishwas
; …
- In:
International journal of business and globalisation : IJBG
21
(
2018
)
3
,
pp. 297-307
Persistent link: https://www.econbiz.de/10011967094
Saved in:
3
The role played by country knowledge and product familiarity in the country-of-origin effect : a study on Brazilian beef in Europe
Guina, Fernanda de Tavares Canto
;
Giraldi, Janaina de …
- In:
Revista globalización, competitividad y gobernabilidad …
6
(
2012
)
2
,
pp. 81-94
Persistent link: https://www.econbiz.de/10010252459
Saved in:
4
Consumer animosity, economic hardship, and normative influence : how do they affect consumers' purchase intention?
Huang, Yu-an
;
Phau, Ian
;
Lin, Chad
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 909-937
Persistent link: https://www.econbiz.de/10008650645
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