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~person:"Giraldi, Janaina de Moura Engracia"
~subject:"Designation of origin"
~type_genre:"Arbeitspapier"
~type_genre:"Article in journal"
~type_genre:"Collection of articles written by one author"
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Designation of origin
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Brand image
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7901 10-03-14; 7835/0206
1
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Giraldi, Janaina de Moura Engracia
Hayakawa, Kazunobu
5
Mukunoki, Hiroshi
5
De Melo, Jaime
4
Kniahin, Dzmitry
4
Okoshi, Hirofumi
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Basfirinci, Cigdem
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Diamantopoulos, Adamantios
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Vescovi, Tiziano
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Deb, Madhurima
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Dekhili, Sihem
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Disegna, Marta
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Dmitrovič, Tanja
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Felbermayr, Gabriel
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Felix, Reto
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Gourdon, Julien
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Guina, Fernanda de Tavares Canto
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Journal of food products marketing
1
Revista globalización, competitividad y gobernabilidad : revista cuatrimestral : GCG
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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In search of tools for the use of country image (CI) in the brand
Suter, Mariana Bassi
;
Giraldi, Janaina de Moura Engracia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 119-132
Persistent link: https://www.econbiz.de/10011891234
Saved in:
2
The country of origin effect on Brazilian beef trade in Europe : the moderating role of gender, age, and product involvement
Guina, Fernanda de Tavares Canto
;
Giraldi, Janaina de …
- In:
Journal of food products marketing
21
(
2015
)
2
,
pp. 123-140
Persistent link: https://www.econbiz.de/10011432119
Saved in:
3
The role played by country knowledge and product familiarity in the country-of-origin effect : a study on Brazilian beef in Europe
Guina, Fernanda de Tavares Canto
;
Giraldi, Janaina de …
- In:
Revista globalización, competitividad y gobernabilidad …
6
(
2012
)
2
,
pp. 81-94
Persistent link: https://www.econbiz.de/10010252459
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