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~person:"Giraldi, Janaina de Moura Engracia"
~subject:"Ursprungsregeln"
~type_genre:"Arbeitspapier"
~type_genre:"Article in journal"
~type_genre:"Collection of articles written by one author"
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Ursprungsregeln
Rules of origin
4
Brand image
3
Brasilien
3
Brazil
3
Consumer behaviour
3
Designation of origin
3
Herkunftsbezeichnung
3
Konsumentenverhalten
3
Markenimage
3
Beef
2
Rindfleisch
2
7901 10-03-14; 7835/0206
1
Brand
1
Brand management
1
Branding strategy
1
Brazil image
1
Brazilian beef
1
Country image
1
Country image usage
1
Country of origin
1
Country of origin effect
1
EU countries
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EU-Staaten
1
International marketing
1
Internationales Marketing
1
Markenführung
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Partial least squares
1
Partielle kleinste Quadrate
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Tools
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attitudes
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brazilian beef
1
consumer behavior
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country image
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country of origin effect
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Arbeitspapier
Article in journal
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Giraldi, Janaina de Moura Engracia
Haufler, Andreas
44
Pflüger, Michael
13
De Melo, Jaime
12
Schjelderup, Guttorm
12
Genser, Bernd
11
Lockwood, Ben
9
López-García, Miguel-Ángel
8
Richter, Wolfram F.
8
Stähler, Frank
8
Myles, Gareth D.
7
Behrens, Kristian
5
Carrère, Céline
5
Devereux, Michael P.
5
Fehr, Hans
5
Hamilton, Jonathan H.
5
Hayakawa, Kazunobu
5
Krishna, Kala
5
Mukunoki, Hiroshi
5
Ottaviano, Gianmarco I. P.
5
Thisse, Jacques-François
5
Auerbach, Alan J.
4
De Meza, David E.
4
Diamantopoulos, Adamantios
4
Josiassen, Alexander
4
Keen, Michael
4
Kniahin, Dzmitry
4
Kotsogiannēs, Chrēstos
4
Lahiri, Sajal
4
Okoshi, Hirofumi
4
Aiello, Gaetano
3
Antoniou, Fabio
3
Bach, Stefan
3
Basfirinci, Cigdem
3
Bell, R. Greg
3
Cadot, Olivier
3
Demidova, Svetlana A.
3
Donvito, Raffaele
3
Edwards, Lawrence
3
Eggert, Wolfgang
3
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Journal of food products marketing
1
Journal of management research
1
Revista globalización, competitividad y gobernabilidad : revista cuatrimestral : GCG
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
4
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1
In search of tools for the use of country image (CI) in the brand
Suter, Mariana Bassi
;
Giraldi, Janaina de Moura Engracia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 119-132
Persistent link: https://www.econbiz.de/10011891234
Saved in:
2
The country of origin effect on Brazilian beef trade in Europe : the moderating role of gender, age, and product involvement
Guina, Fernanda de Tavares Canto
;
Giraldi, Janaina de …
- In:
Journal of food products marketing
21
(
2015
)
2
,
pp. 123-140
Persistent link: https://www.econbiz.de/10011432119
Saved in:
3
The country of origin effect for Brazilian fresh fruits : a study using partial least squares procedures
Giraldi, Janaina de Moura Engracia
;
Lopes, Isadora Bacha
- In:
Journal of management research
4
(
2012
)
4
,
pp. 18-38
Persistent link: https://www.econbiz.de/10009727371
Saved in:
4
The role played by country knowledge and product familiarity in the country-of-origin effect : a study on Brazilian beef in Europe
Guina, Fernanda de Tavares Canto
;
Giraldi, Janaina de …
- In:
Revista globalización, competitividad y gobernabilidad …
6
(
2012
)
2
,
pp. 81-94
Persistent link: https://www.econbiz.de/10010252459
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