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~person:"Gligor, David M."
~person:"Kim, Sang Jin"
~subject:"Konsumentenverhalten"
~subject:"Service quality"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Kundenwert"
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Konsumentenverhalten
Service quality
Customer value
8
Kundenwert
8
Beziehungsmarketing
7
Relationship marketing
7
Consumer behaviour
5
Customer satisfaction
4
Kundenzufriedenheit
4
Customer equity
3
Fashion
3
Lieferantenmanagement
3
Mode
3
Supplier relationship management
3
B-to-B-Marketing
2
Brand image
2
Brand management
2
Business-to-business marketing
2
Customer integration
2
Internet marketing
2
Kundenintegration
2
Markenführung
2
Markenimage
2
Marketing management
2
Marketingmanagement
2
Online-Marketing
2
customer equity
2
Asia
1
Asian consumers
1
Asien
1
Augmented reality marketing
1
B2B context
1
Bekleidungsindustrie
1
Betriebliche Wertschöpfung
1
Brand collaboration
1
Business-to-Business marketing
1
Clothing industry
1
Collaboration product attributes
1
Complexity theory
1
Computerspiel
1
Consumption value
1
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Article
6
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Aufsatz in Zeitschrift
Article in journal
6
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English
6
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Gligor, David M.
Kim, Sang Jin
Ko, Eunju
10
Gallarza, Martina G.
6
Kim, Kyung Hoon
6
Kumar, V.
6
Gil Saura, Irene
5
Sesé, F. Javier
5
Del Chiappa, Giacomo
4
McColl-Kennedy, Janet R.
4
Ahn, Jiseon
3
Cambra-Fierro, Jesús
3
Cossío-Silva, Francisco-José
3
Dedeoğlu, Bekir Bora
3
Heinonen, Kristina
3
Hollebeek, Linda D.
3
Itani, Omar S.
3
Le Nguyen Hau
3
Loane, Susan Stewart
3
Melero-Polo, Iguácel
3
Mostafa Rasoolimanesh, S.
3
Pham Ngoc Thuy
3
Rajagopal
3
Revilla Camacho, Maria Angeles
3
Rintamäki, Timo
3
Saarijärvi, Hannu
3
Shamim, Amjad
3
Vega Vázquez, Manuela
3
Vera, Jorge
3
Verhoef, Peter C.
3
Webster, Cynthia M.
3
Aarikka-Stenroos, Leena
2
Akter, Shahriar
2
Al Haj Eid, Mohammad Badi’
2
Albinsson, Pia A.
2
Andrews, Lynda
2
Arteaga, Francisco
2
Arteaga-Moreno, Francisco
2
Bahreinizad, Manizheh
2
Bai, Billy
2
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Asia Pacific journal of marketing and logistics
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of business logistics
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
6
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1
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
2
More is not always better : the impact of value co-creation fit on B2B and B2C customer satisfaction
Gligor, David M.
;
Maloni, Michael J.
- In:
Journal of business logistics
43
(
2022
)
2
,
pp. 209-237
Persistent link: https://www.econbiz.de/10013347430
Saved in:
3
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
4
The combined effect of product returns experience and switching costs on B2B customer re-purchase intent
Russo, Ivan
;
Confente, Ilenia
;
Gligor, David M.
; …
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 664-676
Persistent link: https://www.econbiz.de/10011692481
Saved in:
5
To be or not to be (loyal) : is there a recipe for customer loyalty in the B2B context?
Russo, Ivan
;
Confete, Ilenia
;
Gligor, David M.
;
Autry, …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 888-896
Persistent link: https://www.econbiz.de/10011436340
Saved in:
6
Sports sponsorship effects on customer equity : an Asian market application
Liu, Honglei
;
Kim, Kyung Hoon
;
Choi, Yung Kyun
;
Kim, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 307-326
Persistent link: https://www.econbiz.de/10011342930
Saved in:
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