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~person:"Goehrmann, Klaus E."
~person:"Jin, Xin"
~subject:"Trade fair marketing"
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Trade fair marketing
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China
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Trade fair participation
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Brand management
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Germany
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Holiday behaviour
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Goehrmann, Klaus E.
Jin, Xin
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Grimm, Cornelia
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Kirchgeorg, Manfred
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Temporary knowledge ecologies : the rise of trade fairs in the Asia-Pacific region
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Exhibition destination attractiveness : dimensions and perceptual differences between exhibitors and visitors of China's exhibitions
Jin, Xin
;
Weber, Karin
- In:
Temporary knowledge ecologies : the rise of trade fairs …
,
(pp. 115-132)
.
2015
Persistent link: https://www.econbiz.de/10010532435
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