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~person:"Goh Kok Min"
~person:"Huang, Yan"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Online-Musik"
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Bundling strategy
1
Consumer behaviour
1
Copyright law
1
Digital goods
1
Digital music
1
Digitale Güter
1
Digitale Musik
1
Konsumentenverhalten
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Leistungsbündel
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Music
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Music industry
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Musik
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Musikwirtschaft
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Preiselastizität
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Preismanagement
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Price elasticity
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Pricing strategy
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Urheberrecht
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bundling
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information goods
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Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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An empirical analysis of digital music bundling strategies
Danaher, Brett
;
Huang, Yan
;
Smith, Michael D.
;
Telang, Rahul
- In:
Management science : journal of the Institute for …
60
(
2014
)
6
,
pp. 1413-1433
Persistent link: https://www.econbiz.de/10010381867
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