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~person:"Good, Valerie"
~person:"Paul, Justin"
~subject:"Business-to-business marketing"
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Good, Valerie
Paul, Justin
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Key account management in B2B marketing : a systematic
literature
review
and research agenda
Sandesh, Sadasivan Pillai
;
Sreejesh, S.
;
Paul, Justin
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013534268
Saved in:
2
Salesperson rapport : a
literature
review
and research agenda for an evolving digital sales process
Good, Valerie
;
Mangus, Stephanie M.
;
Pullins, Ellen
- In:
Journal of personal selling & sales management : JPSSM
43
(
2023
)
4
,
pp. 245-269
Persistent link: https://www.econbiz.de/10014447830
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