//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Gopalakrishna, Srinath"
~person:"Silva, Pedro Mendonça"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Messe"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Messe
8
Trade fair
8
B-to-B-Marketing
5
Business-to-business marketing
5
Lieferantenmanagement
3
Supplier relationship management
3
Trade fairs
3
Business network
2
Consumer behaviour
2
Konsumentenverhalten
2
Marketing management
2
Marketingmanagement
2
Messebeteiligung
2
Trade fair participation
2
Trade shows
2
Unternehmensnetzwerk
2
Außenwirtschaftspolitik
1
B-to-B
1
B2B marketing
1
Betriebliches Informationssystem
1
Beziehungsmarketing
1
Business intelligence system
1
Competitive analysis
1
Competitive intelligence
1
Conjoint analysis
1
Conjoint-Analyse
1
Customer engagement
1
Customer integration
1
Design
1
Difference-in-differences
1
Engagement dynamics
1
Erfolgsfaktor
1
Events
1
Exhibitors
1
Export
1
Export performance
1
Fair trade
1
Fairer Handel
1
Field experiment
1
Foreign economic policy
1
more ...
less ...
Online availability
All
Undetermined
6
Free
1
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Aufsatz im Buch
1
Book section
1
Language
All
English
8
Author
All
Gopalakrishna, Srinath
Silva, Pedro Mendonça
Penzkofer, Horst
24
Weitzel, Günter
13
Bathelt, Harald
12
Kirchgeorg, Manfred
9
Zanger, Cornelia
7
Moser, Petra
6
Golfetto, Francesca
5
Moutinho, Victor Ferreira
5
Rinallo, Diego
5
Täger, Uwe Christian
5
Ziegler, Rainer
5
Farhangmehr, Minoo
4
Kalka, Regine
4
Meffert, Heribert
4
Sarmento, Maria
4
Simões, Cláudia
4
Tafesse, Wondwesen
4
Birnbrich, Manuel
3
Domini, Giacomo
3
Eickelpasch, Alexander
3
Geldres-Weiss, Valeska V.
3
Gibson, Rachael
3
Koll, Robert
3
Kramer, Jens
3
Krähling, Sabrina
3
Luppold, Stefan
3
Martius, Theodor
3
Mortsiefer, Joachim
3
Müller, Klaus
3
Müller-Hagedorn, Lothar
3
Neven, Peter
3
Solberg Søilen, Klaus
3
Spannagel, Rolf
3
Sternberg, Rolf G.
3
Stoeck, Norbert
3
Täger, Uwe C.
3
Vale, Vera Teixeira
3
Wiedmann, Martin
3
more ...
less ...
Published in...
All
Journal of business-to-business marketing
2
Handbook of business-to-business marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Journal of marketing analytics : JMA
1
Journal of promotion management : innovations in planning and applied research
1
The journal of business & industrial marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The trend of omnichannel trade fairs : are B2B exhibitors open to this challenge? : a study on Portuguese exhibitors
Silva, Pedro Mendonça
;
Paço, Arminda M. Finisterra do
; …
- In:
Journal of business-to-business marketing
30
(
2023
)
1
,
pp. 15-31
Persistent link: https://www.econbiz.de/10014290354
Saved in:
2
Driving participation and investment in B2B trade shows : the organizer view
Mora Cortez, Roberto
;
Johnston, Wesley J.
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 1092-1105
Persistent link: https://www.econbiz.de/10013169501
Saved in:
3
A new approach of innovation and network on export in trade fair context : evidence from Portuguese SMEs
Silva, Pedro Mendonça
;
Moutinho, Victor Ferreira
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
3
,
pp. 509-528
Persistent link: https://www.econbiz.de/10013165190
Saved in:
4
Examining the relationship between sales force proactiveness, network capability and sales performance : evidence from international trade shows
Silva, Pedro Mendonça
;
Moutinho, Victor Ferreira
; …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
5
,
pp. 559-583
Persistent link: https://www.econbiz.de/10013277286
Saved in:
5
Examination in B2B trade show : the effects of competitive intelligence and the information management system on the exhibitor's marketing strategy
Silva, Pedro Mendonça
- In:
Journal of marketing analytics : JMA
9
(
2021
)
3
,
pp. 228-241
Persistent link: https://www.econbiz.de/10012614796
Saved in:
6
Managing customer engagement at trade shows
Gopalakrishna, Srinath
;
Malthouse, Edward C.
;
Lawrence, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 99-114
Persistent link: https://www.econbiz.de/10012107698
Saved in:
7
Exploring booth design as a determinant of trade show success
Bloch, Peter H.
;
Gopalakrishna, Srinath
;
Crecelius, …
- In:
Journal of business-to-business marketing
24
(
2017
)
4
,
pp. 237-256
Persistent link: https://www.econbiz.de/10011784954
Saved in:
8
Trade shows in the business marketing communications mix
Gopalakrishna, Srinath
;
Lilien, Gary L.
- In:
Handbook of business-to-business marketing
,
(pp. 226-245)
.
2012
Persistent link: https://www.econbiz.de/10009500168
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->