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~person:"Grégoire, Yany"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Brand loyalty"
~subject:"Customer satisfaction"
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Brand loyalty
Customer satisfaction
Beziehungsmarketing
41
Relationship marketing
41
Consumer behaviour
26
Konsumentenverhalten
26
Brand management
23
Markenführung
23
Kundenzufriedenheit
20
Brand image
16
Markenimage
16
Social Web
14
Social web
14
Dienstleistungsqualität
13
Service quality
13
Brand
10
Markenartikel
10
Beschwerdemanagement
9
Complaint management
9
Internet marketing
9
Online-Marketing
9
Customer engagement
7
Customer integration
5
Kundenintegration
5
social media
5
Confidence
4
Vertrauen
4
Viral marketing
4
Virales Marketing
4
Airline
3
Emotion
3
Fluggesellschaft
3
Humor
3
Markentreue
3
Relationship quality
3
Service recovery
3
service recovery
3
Australia
2
Australien
2
Brand authenticity
2
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16
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23
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23
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23
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English
23
Author
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Grégoire, Yany
Loureiro, Sandra Maria Correia
Han, Heesup
35
Homburg, Christian
22
Mattila, Anna S.
20
Prentice, Catherine
19
Svensson, Göran
19
Gil Saura, Irene
17
Hyun, Sunghyup Sean
15
Usman, Osly
15
Mittal, Vikas
14
Rather, Raouf Ahmad
14
Aksoy, Lerzan
13
Wong, IpKin Anthony
13
Bilgihan, Anil
12
Bruhn, Manfred
12
Kim, Wansoo
12
Klaus, Philipp
12
Stock-Homburg, Ruth
12
Balaji, M. S.
11
Evanschitzky, Heiner
11
Gustafsson, Anders
11
Khan, Imran
11
Quach, Sara
11
Töpfer, Armin
11
Wieseke, Jan
11
Bang, Nguyen
10
Barnes, Donald C.
10
Blut, Markus
10
Keiningham, Timothy
10
Ringle, Christian M.
10
Stauss, Bernd
10
Van Vaerenbergh, Yves
10
Casidy, Riza
9
Hollebeek, Linda D.
9
Huber, Frank
9
Izogo, Ernest Emeka
9
Jang, Soocheong
9
Larivière, Bart
9
McColl-Kennedy, Janet R.
9
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Journal of retailing and consumer services
3
International journal of hospitality management
2
Journal of the Academy of Marketing Science
2
Business horizons
1
International journal of business performance management
1
International journal of wine business research : IJWBR
1
Journal of business research : JBR
1
Journal of hospitality marketing & management
1
Journal of interactive marketing
1
Journal of marketing
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing
1
Journal of service management
1
Journal of service research
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
Marketing letters : a journal of research in marketing
1
The journal of product & brand management
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
23
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1
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
2
Let's laugh about it! : using humor to address complainers’ online incivility
Béal, Mathieu
;
Grégoire, Yany
;
Carrillat, François A.
- In:
Journal of interactive marketing
58
(
2023
)
1
,
pp. 34-51
Persistent link: https://www.econbiz.de/10014228864
Saved in:
3
Mind, service quality, relationship with airlines
Prentice, Catherine
;
Hsiao, Aaron
;
Wang, Xuequn
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014303192
Saved in:
4
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
5
Service failure and recovery at the crossroads : recommendations to revitalize the field and its influence : editorial
Grégoire, Yany
;
Mattila, Anna S.
- In:
Journal of service research
24
(
2021
)
3
,
pp. 323-328
Persistent link: https://www.econbiz.de/10012592932
Saved in:
6
The effects of relationship length on customer profitability after a service recovery
Béal, Mathieu
;
Sabadie, William
;
Grégoire, Yany
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
3/4
,
pp. 293-305
Persistent link: https://www.econbiz.de/10012144812
Saved in:
7
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
8
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
9
The influence of brand experience and service quality on customer engagement
Prentice, Catherine
;
Wang, Xuequn
;
Loureiro, Sandra …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 50-59
Persistent link: https://www.econbiz.de/10012114115
Saved in:
10
Value get, value give : the relationships among perceived value, relationship quality, customer engagement, and value consciousness
Itani, Omar S.
;
El-Kassar, Abdul-Nasser
;
Loureiro, …
- In:
International journal of hospitality management
80
(
2019
),
pp. 78-90
Persistent link: https://www.econbiz.de/10012058611
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