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~person:"Grönroos, Christian"
~person:"Gunnella, Vanessa"
~person:"Pietrobelli, Carlo"
~subject:"Services marketing"
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Services marketing
Betriebliche Wertschöpfung
87
Value creation
87
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19
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16
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16
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Grönroos, Christian
Gunnella, Vanessa
Pietrobelli, Carlo
Vargo, Stephen L.
5
Akaka, Melissa Archpru
3
Jaakkola, Elina
3
Lusch, Robert F.
3
Aarikka-Stenroos, Leena
2
Barrutia, José M.
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Echebarria, Carmen
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Helkkula, Anu
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1
Alexander Joseph Ibnu Wibowo
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Ang, Chinhui
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Meddelanden från Svenska Handelshögskolan
2
European journal of marketing : EJM
1
Journal of service management
1
Managing service quality : MSQ ; an international journal
1
Public management review
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The journal of services marketing
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ECONIS (ZBW)
7
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1
Reforming public services : does service logic have anything to offer?
Grönroos, Christian
- In:
Public management review
21
(
2019
)
5
,
pp. 775-788
Persistent link: https://www.econbiz.de/10012178792
Saved in:
2
Making sense of value and value co-creation in service logic
Grönroos, Christian
;
Voima, Päivi
-
2011
Persistent link: https://www.econbiz.de/10009423349
Saved in:
3
Relationality in the service logic of value creation
FitzPatrick, Mary
;
Varey, Richard J.
;
Grönroos, Christian
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 463-471
Persistent link: https://www.econbiz.de/10011418346
Saved in:
4
Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen
;
Sparks, Leigh
;
Moutinho, Luiz
; …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
Saved in:
5
Marketing and the logic of service : valua facilitation, value creation and co-creation, and their marketing implications
Grönroos, Christian
;
Ravald, Annika
-
2009
Persistent link: https://www.econbiz.de/10003872346
Saved in:
6
The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian
;
Gummerus, Johanna
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
3
,
pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
Saved in:
7
Service as business logic : implications for value creation and marketing
Grönroos, Christian
;
Ravald, Annika
- In:
Journal of service management
22
(
2011
)
1
,
pp. 5-22
Persistent link: https://www.econbiz.de/10009010797
Saved in:
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