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~person:"Grönroos, Christian"
~person:"Neslin, Scott A."
~person:"Piller, Frank T."
~person:"Prentice, Catherine"
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Search: subject_exact:"CRM (Customer Relationship Management)"
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Beziehungsmarketing
132
Relationship marketing
132
Consumer behaviour
41
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Theorie
24
Theory
24
Customer satisfaction
23
Kundenzufriedenheit
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21
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Marketing theory
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Grönroos, Christian
Neslin, Scott A.
Piller, Frank T.
Prentice, Catherine
Bruhn, Manfred
112
Homburg, Christian
108
Kumar, V.
80
Huber, Frank
55
Verhoef, Peter C.
55
Han, Heesup
53
Herrmann, Andreas
49
Bauer, Hans H.
46
Hollebeek, Linda D.
46
Stauss, Bernd
44
Krafft, Manfred
43
Palmatier, Robert W.
40
Gil Saura, Irene
37
Mattila, Anna S.
37
Hippner, Hajo
33
Smith, Alan D.
33
Stock-Homburg, Ruth
33
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Wilde, Klaus D.
32
Mittal, Vikas
31
Thaichon, Park
31
Reichwald, Ralf
30
Svensson, Göran
30
Töpfer, Armin
29
Evanschitzky, Heiner
28
Georgi, Dominik
28
Loureiro, Sandra Maria Correia
28
Matzler, Kurt
28
Reinartz, Werner J.
28
Eggert, Andreas
27
Grewal, Dhruv
27
Sheth, Jagdish N.
27
Walsh, Gianfranco
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Kleinaltenkamp, Michael
26
Agnihotri, Raj
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Deutsche Tagung zu Mass Customization <2, 2000, Frankfurt, Main>
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Journal of retailing and consumer services
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International journal of hospitality management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
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Services marketing quarterly
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SpringerLink / Bücher
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The journal of services marketing
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Tuck School of Business working paper / Tuck School of Business at Dartmouth
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European journal of marketing : EJM
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business economics : JBE
2
Journal of hospitality marketing & management
2
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Springer eBook Collection / Business and Economics
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The journal of business & industrial marketing
2
21st century management ; 1
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A reader in marketing communications
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Arbeitspapier des Lehrstuhls für Industriebetriebswirtschaftslehre
1
Corporate brand and corporate reputation
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Die wunderbare Wissensvermehrung : wie Open Innovation unsere Welt revolutioniert
1
E-Business: Konfiguration und Koordination von Wertschöpfungsketten ; T. 2
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Electronic Business und Mobile Business : Ansätze, Konzepte und Geschäftsmodelle
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From Little's law to marketing science : essays in honor of John D.C. Little
1
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Handbook of relationship marketing
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Handbook of research on customer equity in marketing
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International Series in Quantitative Marketing
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International journal of contemporary hospitality management
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International journal of technology management : IJTM
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International series in quantitative marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
132
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1
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
2
Sustainability nudges in the context of customer co-design for consumer electronics
Hankammer, Stephan
;
Kleer, Robin
;
Piller, Frank T.
- In:
Journal of business economics : JBE
91
(
2021
)
6
,
pp. 897-933
Persistent link: https://www.econbiz.de/10012617782
Saved in:
3
Supply chain management in the insurance industry : symmetrical and asymmetrical analysis
Prentice, Catherine
;
Dominique-Ferreira, Sergio
;
Wang, …
- In:
The journal of business & industrial marketing
38
(
2023
)
11
,
pp. 2505-2518
Persistent link: https://www.econbiz.de/10014472004
Saved in:
4
Mind, service quality, relationship with airlines
Prentice, Catherine
;
Hsiao, Aaron
;
Wang, Xuequn
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014303192
Saved in:
5
The omnichannel continuum : integrating online and offline channels along the customer journey
Neslin, Scott A.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 111-132
Persistent link: https://www.econbiz.de/10013207544
Saved in:
6
The role of memorable experience and emotional intelligence in senior customer loyalty to geriatric hotels
Prentice, Catherine
;
Dominique-Ferreira, Sergio
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209511
Saved in:
7
The influence of customer experience with automated games and social interaction on customer engagement and loyalty in casinos
Tuguinay, Jovanie A.
;
Prentice, Catherine
;
Moyle, Brent
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209579
Saved in:
8
How physical stores enhance customer value : the importance of product inspection depth
Zhang, Jonathan Z.
;
Chang, Chun-Wei
;
Neslin, Scott A.
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10013258823
Saved in:
9
The influence of gaming and non-gaming experience on customers' response to the casino
Prentice, Catherine
;
Ji, Chunli
;
Li, Kefang
- In:
Journal of vacation marketing
28
(
2022
)
4
,
pp. 455-468
Persistent link: https://www.econbiz.de/10013387788
Saved in:
10
Essays on smart customization: towards a better understanding of the customer´s perspective on smart customization offers
Benade, Morgane Sophie
-
2018
Persistent link: https://www.econbiz.de/10012063903
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