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~person:"Grönroos, Christian"
~person:"Sheth, Jagdish N."
~subject:"Relationship marketing"
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Search: subject:"Management"
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Relationship marketing
Marketingmanagement
55
Marketing management
54
Beziehungsmarketing
52
Marketing theory
35
Marketingtheorie
35
Marketing
32
Lieferantenmanagement
27
Supplier relationship management
27
Consumer behaviour
19
Konsumentenverhalten
19
Dienstleistungsmarketing
14
Services marketing
14
Management
13
Strategisches Management
12
Betriebliche Wertschöpfung
11
Value creation
11
Theorie
10
Theory
10
B-to-B-Marketing
9
Business-to-business marketing
9
Dienstleistung
9
Beziehungsmanagement
8
Corporate Social Responsibility
8
Corporate social responsibility
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Kundenmanagement
8
Multinationales Unternehmen
8
Strategic management
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USA
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United States
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Marktforschung
7
Transnational corporation
7
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6
Dienstleistungssektor
6
Internationales Marketing
6
Service management
6
Customer integration
5
Customer value
5
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5
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Language
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English
52
Author
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Grönroos, Christian
Sheth, Jagdish N.
Bruhn, Manfred
112
Homburg, Christian
108
Kumar, V.
80
Huber, Frank
55
Verhoef, Peter C.
55
Han, Heesup
53
Herrmann, Andreas
49
Bauer, Hans H.
46
Hollebeek, Linda D.
46
Piller, Frank T.
46
Stauss, Bernd
44
Krafft, Manfred
43
Palmatier, Robert W.
40
Gil Saura, Irene
37
Mattila, Anna S.
37
Hippner, Hajo
34
Smith, Alan D.
33
Stock-Homburg, Ruth
33
Wilde, Klaus D.
33
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Mittal, Vikas
31
Thaichon, Park
31
Helmke, Stefan
30
Neslin, Scott A.
30
Prentice, Catherine
30
Reichwald, Ralf
30
Svensson, Göran
30
Töpfer, Armin
29
Evanschitzky, Heiner
28
Georgi, Dominik
28
Loureiro, Sandra Maria Correia
28
Matzler, Kurt
28
Reinartz, Werner J.
28
Eggert, Andreas
27
Grewal, Dhruv
27
Walsh, Gianfranco
27
Kleinaltenkamp, Michael
26
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Svenska Handelshögskolan <Helsinki>
1
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Legends in marketing
11
Industrial marketing management : the international journal for industrial and high-tech firms
4
Meddelanden från Svenska Handelshögskolan
4
The journal of services marketing
4
Handbook of relationship marketing
3
European journal of marketing : EJM
2
Journal of business research : JBR
2
A reader in marketing communications
1
Corporate brand and corporate reputation
1
Handbook of global supply chain management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of historical research in marketing
1
Journal of marketing communications
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of service management
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Major theoretical debates and contemporary issues in marketing theory
1
Managing service quality : MSQ ; an international journal
1
Review of marketing research
1
The Routledge handbook of service research insights and ideas
1
The SAGE handbook of marketing theory
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
52
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1
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52
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1
Customer Centric Support Services in the Digital Age : The Next Frontier of Competitive Advantage
Sheth, Jagdish N.
(
ed.
);
Jain, Varsha
(
ed.
); …
-
2024
Institute of
Management
Technology, Dubai, UAE. Her research interests are at the intersection of technology consumer behavior …
Persistent link: https://www.econbiz.de/10014444013
Saved in:
2
The growing importance of customer-centric support services for improving customer experience
Sheth, Jagdish N.
;
Jain, Varsha
;
Ambika, Anupama
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303770
Saved in:
3
How buyer-seller relationship orientation affects adaptation of sales processes to the buying process
Viio, Paul
;
Grönroos, Christian
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 37-46
Persistent link: https://www.econbiz.de/10011447488
Saved in:
4
Value-based sales process adaption in business relationships
Viio, Paul
;
Grönroos, Christian
- In:
Industrial marketing management : the international …
43
(
2014
)
6
,
pp. 1085-1095
Persistent link: https://www.econbiz.de/10010410579
Saved in:
5
Service profit logic : ensuring customer willingness to pay
Grönroos, Christian
- In:
The Routledge handbook of service research insights and …
,
(pp. 46-68)
.
2020
Persistent link: https://www.econbiz.de/10012238609
Saved in:
6
Christian Grönroos : I did it my way
Grönroos, Christian
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 277-301
Persistent link: https://www.econbiz.de/10011798326
Saved in:
7
Future of brick and mortar retailing : how will it survive and thrive?
Sheth, Jagdish N.
- In:
Journal of strategic marketing
29
(
2021
)
7
,
pp. 598-607
Persistent link: https://www.econbiz.de/10012608880
Saved in:
8
Customer value propositions : Value co-creation
Sheth, Jagdish N.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 312-315
Persistent link: https://www.econbiz.de/10012285190
Saved in:
9
Impact of Covid-19 on consumer behavior : will the old habits return or die?
Sheth, Jagdish N.
- In:
Journal of business research : JBR
117
(
2020
),
pp. 280-283
Persistent link: https://www.econbiz.de/10012286029
Saved in:
10
Revitalizing relationship marketing
Sheth, Jagdish N.
- In:
The journal of services marketing
31
(
2017
)
1
,
pp. 6-10
Persistent link: https://www.econbiz.de/10011615581
Saved in:
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