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~person:"Grönroos, Christian"
~person:"Verhoef, Peter C."
~subject:"Relationship marketing"
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Relationship marketing
Beziehungsmarketing
81
Consumer behaviour
36
Konsumentenverhalten
36
Marketing management
31
Marketingmanagement
31
Marketing
22
Marketing theory
22
Marketingtheorie
21
Lieferantenmanagement
19
Supplier relationship management
19
Services marketing
18
Dienstleistungsmarketing
15
Brand management
14
Kundenwert
14
Markenführung
14
Customer value
13
Betriebliche Wertschöpfung
12
Value creation
12
Customer satisfaction
10
Kundenzufriedenheit
10
Customer integration
9
Dienstleistung
9
Einzelhandel
9
Kundenintegration
9
Retail trade
9
Service quality
9
Theorie
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Theory
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Dienstleistungsqualität
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Dienstleistungssektor
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Management
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USA
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Category Management
7
Category management
7
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Electronic Commerce
7
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English
83
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Grönroos, Christian
Verhoef, Peter C.
Bruhn, Manfred
112
Homburg, Christian
108
Kumar, V.
79
Huber, Frank
55
Han, Heesup
54
Hollebeek, Linda D.
51
Herrmann, Andreas
49
Bauer, Hans H.
46
Piller, Frank T.
46
Stauss, Bernd
44
Krafft, Manfred
43
Palmatier, Robert W.
40
Mattila, Anna S.
38
Gil Saura, Irene
37
Stock-Homburg, Ruth
34
Hippner, Hajo
33
Smith, Alan D.
33
Thaichon, Park
32
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Wilde, Klaus D.
32
Mittal, Vikas
31
Prentice, Catherine
31
Neslin, Scott A.
30
Reichwald, Ralf
30
Svensson, Göran
30
Loureiro, Sandra Maria Correia
29
Reinartz, Werner J.
29
Sheth, Jagdish N.
29
Töpfer, Armin
29
Evanschitzky, Heiner
28
Georgi, Dominik
28
Matzler, Kurt
28
Eggert, Andreas
27
Grewal, Dhruv
27
Walsh, Gianfranco
27
Kleinaltenkamp, Michael
26
Quach, Sara
26
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Erasmus Research Institute of Management
2
Svenska Handelshögskolan <Helsinki>
1
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of retailing
4
Meddelanden från Svenska Handelshögskolan
4
ERIM report series research in management
3
Journal of marketing
3
Journal of service research : JSR
3
Journal of the Academy of Marketing Science
3
The journal of services marketing
3
European journal of marketing : EJM
2
European management journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of retailing and consumer services
2
A reader in marketing communications
1
Corporate brand and corporate reputation
1
Customer engagement : contemporary issues and challenges
1
ERIM Report Series Reference
1
Foundations and trends in marketing : FTMKT
1
Handbook of marketing strategy
1
Handbook of relationship marketing
1
Handbook of research on customer equity in marketing
1
Journal of Historical Research in Marketing
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of historical research in marketing
1
Journal of marketing communications
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of service management
1
Legends in marketing
1
MSI reports : working paper series
1
Major theoretical debates and contemporary issues in marketing theory
1
Management Decision
1
Managing service quality : MSQ ; an international journal
1
Marketing : journal of research and management
1
Marketing accountability for marketing and non-marketing outcomes
1
Marketing letters : a journal of research in marketing
1
Research series / Erasmus Universiteit Rotterdam
1
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
1
The Routledge companion to strategic marketing
1
The Routledge handbook of service research insights and ideas
1
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ECONIS (ZBW)
81
Other ZBW resources
2
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1
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83
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1
How buyer-seller relationship orientation affects adaptation of sales processes to the buying process
Viio, Paul
;
Grönroos, Christian
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 37-46
Persistent link: https://www.econbiz.de/10011447488
Saved in:
2
Value-based sales process adaption in business relationships
Viio, Paul
;
Grönroos, Christian
- In:
Industrial marketing management : the international …
43
(
2014
)
6
,
pp. 1085-1095
Persistent link: https://www.econbiz.de/10010410579
Saved in:
3
Customer feedback metrics for marketing accountability
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Marketing accountability for marketing and …
,
(pp. 49-74)
.
2021
Persistent link: https://www.econbiz.de/10012653774
Saved in:
4
Service profit logic : ensuring customer willingness to pay
Grönroos, Christian
- In:
The Routledge handbook of service research insights and …
,
(pp. 46-68)
.
2020
Persistent link: https://www.econbiz.de/10012238609
Saved in:
5
Loyalty formation for different customer journey segments
Herhausen, Dennis
;
Kleinlercher, Kristina
;
Verhoef, Peter C.
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
Saved in:
6
Christian Grönroos : I did it my way
Grönroos, Christian
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 277-301
Persistent link: https://www.econbiz.de/10011798326
Saved in:
7
Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
Saved in:
8
Customer experience creation in today's digital world
Verhoef, Peter C.
- In:
The Routledge companion to strategic marketing
,
(pp. 107-122)
.
2021
Persistent link: https://www.econbiz.de/10012498440
Saved in:
9
The impact of hard discounter presence on store satisfaction and store loyalty
Hunneman, Auke
;
Verhoef, Peter C.
;
Sloot, Laurens M.
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012434278
Saved in:
10
Good, better, engaged? : the effect of company-initiated customer engagement behavior on shareholder value
Beckers, Sander F. M.
;
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 366-383
Persistent link: https://www.econbiz.de/10011879689
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