//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Greenwell, T. Christopher"
~person:"Koenigstorfer, Joerg"
~subject:"Guerilla marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sportveranstaltung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Guerilla marketing
Sport event
12
Sportveranstaltung
12
Sportmarketing
8
Sports marketing
8
Sport
7
Sports
7
Consumer behaviour
6
Konsumentenverhalten
6
Sponsoring
5
Sponsorship
5
Corporate Social Responsibility
4
Corporate social responsibility
4
Big event
3
Großveranstaltung
3
Welt
3
World
3
sponsorship
3
Guerilla-Marketing
2
Human rights
2
Internet marketing
2
Menschenrechte
2
Olympism
2
Online-Marketing
2
Stakeholder
2
Advertising effects
1
Ambush Marketing
1
Brand image
1
Brand management
1
Business ethics
1
COVID-19
1
CSR
1
Cause-Related Marketing
1
Cause-related marketing
1
Coronavirus
1
Corruption
1
Eco sponsorship
1
Event
1
Event marketing
1
Event sponsorship
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Greenwell, T. Christopher
Koenigstorfer, Joerg
Nufer, Gerd
10
Séguin, Benoit
4
McKelvey, Steve
3
Sachse, Manuela
3
Burton, Nicholas
2
Bühler, André W.
2
Chandon, Jean-Louis
2
Ellis, Dana
2
Eschenbach, Florian
2
Grohs, Reinhard
2
Hartland, Trevor
2
Hutter, Katharina
2
Mazodier, Marc
2
O'Reilly, Norm
2
Scassa, Teresa
2
Schwarz, Uta
2
Snyder, Kevin
2
Williams-Burnett, Nicola
2
Wolfsteiner, Elisabeth
2
Am Ende, Moritz
1
Berthon, Pierre R.
1
Bitzer, Lisa
1
Bradish, Cheri L.
1
Brownlee, Eric
1
Bühler, André
1
Carrillat, François A.
1
Chanavat, Nicolas
1
Cheong, Yunjae
1
Colbert, François
1
Desbordes, Michel
1
Dickson, Geoff
1
Drengner, Jan
1
Feigné, Matthieu
1
Geiger, Christina
1
Geurin, Andrea N.
1
Ghiasi, Nazi
1
Gröppel-Klein, Andrea
1
Gębarowki, Marcin
1
Hamedani, Saghar
1
more ...
less ...
Published in...
All
European Sport management quarterly : ESMQ
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
An experimental approach to assessing the effectiveness of official sponsor designations in an ambush marketing scenario
Brownlee, Eric
;
Greenwell, T. Christopher
;
Moorman, Anita
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
3
,
pp. 145-153
Persistent link: https://www.econbiz.de/10011933913
Saved in:
2
Implicit and explicit attitudes to sponsors and ambushers
Koenigstorfer, Joerg
;
Gröppel-Klein, Andrea
- In:
European Sport management quarterly : ESMQ
12
(
2012
)
5
,
pp. 477-499
Persistent link: https://www.econbiz.de/10009691101
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->