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~person:"Grewal, Dhruv"
~source:"econis"
~subject:"Relationship marketing"
~subject:"Service quality"
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Relationship marketing
Service quality
Ladengestaltung
13
Store design
13
Consumer behaviour
12
Konsumentenverhalten
12
Einzelhandel
11
Retail trade
11
Beziehungsmarketing
3
Dienstleistungsqualität
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Digital displays
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AI
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Ambient
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Endcaps
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Enhancements
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In-store
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In-store displays
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In-store marketing
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In-store technology
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Internet marketing
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Marketingmanagement
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Grewal, Dhruv
Willems, Kim
3
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Bonfanti, Angelo
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Journal of retailing
2
Handbook of research on customer engagement
1
Psychology & marketing
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ECONIS (ZBW)
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Leveraging in-store sechnology and AI : increasing customer and employee efficiency and enhancing their experiences
Grewal, Dhruv
;
Benoit, Sabine
;
Noble, Stephanie M.
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 487-504
Persistent link: https://www.econbiz.de/10014465640
Saved in:
2
The DAST framework for retail atmospherics : the impact of in- and out-of-store retail journey touchpoints on the customer experience
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Schweiger, Elisa B.
- In:
Journal of retailing
96
(
2020
)
1
,
pp. 128-137
Persistent link: https://www.econbiz.de/10012295813
Saved in:
3
How in-store retail and service atmosphere create customer engagement
Schweiger, Elisa B.
;
Roggeveen, Anne L.
;
Grewal, Dhruv
; …
- In:
Handbook of research on customer engagement
,
(pp. 126-163)
.
2019
Persistent link: https://www.econbiz.de/10013163365
Saved in:
4
Special issue: Retail atmospherics and in-store nonverbal cues
Grewal, Dhruv
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010382594
Saved in:
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