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~person:"Grewal, Dhruv"
~subject:"Sales promotion"
~type_genre:"Aufsatz in Zeitschrift"
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Sales promotion
Low-cost strategy
5
Niedrigpreisstrategie
5
Verkaufsförderung
5
Consumer behaviour
4
Konsumentenverhalten
4
Einzelhandelspreis
3
Retail price
3
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Pricing strategy
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Retail trade
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retailing
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Identity congruence
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Aufsatz in Zeitschrift
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Grewal, Dhruv
Malik, Garima
8
Sinitsyn, Maxim
8
Jain, Amit
7
Kukar-Kinney, Monika
7
Malshe, Avinash
7
Monroe, Kent B.
7
Breugelmans, Els
6
Rajagopal
6
Xia, Lan
6
Bijmolt, Tammo H. A.
5
Bogomolova, Svetlana
5
Fam, Kim Shyan
5
Gedenk, Karen
5
Gázquez-Abad, Juan Carlos
5
Gómez, Miguel I.
5
Natter, Martin
5
Neslin, Scott A.
5
Richards, Timothy J.
5
Sivakumaran, Bharadhwaj
5
Ailawadi, Kusum L.
4
Barone, Michael J.
4
Bertini, Marco
4
Dewani, Prem Prakash
4
Gierl, Heribert
4
Gijsbrechts, Els
4
Johnson, Jeff S.
4
Krishen, Anjala S.
4
Leeflang, Peter
4
Mantrala, Murali K.
4
Nordfält, Jens
4
Pandey, Neeraj
4
Sigué, Simon Pierre
4
Sinha, Somesh Kumar
4
Verhoef, Peter C.
4
Zhang, Jie
4
Ziliani, Cristina
4
Alavi, Sascha
3
Arora, Neeraj
3
Aspara, Jaakko
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Journal of retailing
3
Journal of marketing research
1
Journal of marketing research : JMR
1
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ECONIS (ZBW)
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The impact of in-store inspirational (vs. deal-oriented) communication on spending : the importance of activating consumption goal completion
Grewal, Dhruv
;
Ahlbom, Carl-Philip
;
Noble, Stephanie M.
; …
- In:
Journal of marketing research
60
(
2023
)
6
,
pp. 1071-1094
Persistent link: https://www.econbiz.de/10014427276
Saved in:
2
Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Karsberg, John
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 81-98
Persistent link: https://www.econbiz.de/10012514575
Saved in:
3
Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
;
Verma, Swati
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 339-351
Persistent link: https://www.econbiz.de/10011878689
Saved in:
4
Does travel time to stores matter? : the role of merchandise availability
Grewal, Dhruv
;
Kopalle, Praveen K.
;
Marmorstein, Howard
; …
- In:
Journal of retailing
88
(
2012
)
3
,
pp. 437-444
Persistent link: https://www.econbiz.de/10009622977
Saved in:
5
Innovations in retail pricing and promotions
Grewal, Dhruv
;
Ailawadi, Kusum L.
;
Gauri, Dinesh
;
Hall, …
- In:
Journal of retailing
87
(
2011
),
pp. 43-52
Persistent link: https://www.econbiz.de/10009269263
Saved in:
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