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~person:"Grewal, Rajdeep"
~source:"econis"
~subject:"Marketing management"
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Marketing management
B-to-B-Marketing
13
Business-to-business marketing
13
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5
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5
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5
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business-to-business marketing
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Grewal, Rajdeep
Kleinaltenkamp, Michael
9
Di Benedetto, C. Anthony
8
Lindgreen, Adam
7
Hofmaier, Richard
6
Terho, Harri
5
Homburg, Christian
4
Lilien, Gary L.
4
Pepels, Werner
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Ulaga, Wolfgang
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Valla, Jean-Paul
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3
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3
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3
Cova, Bernard
3
Eggert, Andreas
3
Fließ, Sabine
3
Guo, Chiquan
3
Jacob, Frank
3
Keränen, Joona
3
Kliche, Mario
3
Lim, Weng Marc
3
Möller, K. E. Kristian
3
Ngo, Liem Viet
3
O'Cass, Aron
3
Parvinen, Petri
3
Turnbull, Peter W.
3
Tzempelikos, Nektarios
3
Ulkuniemi, Pauliina
3
Yan, Ruiliang
3
Zimmerman, Alan S.
3
Andersen, Poul Houman
2
Anees-ur-Rehman, Muhammad
2
Baaken, Thomas
2
Baumgarth, Carsten
2
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2
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Journal of marketing
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Journal of marketing research : JMR
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ECONIS (ZBW)
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Managing Conflicts between Marketing and Sales : Customer Acquisition in Business Markets
Rubel, Olivier
-
2019
Conflicts between marketing and sales functions concerning customer acquisition process in
business-to-business
firms …
Persistent link: https://www.econbiz.de/10012858731
Saved in:
2
Sales representative departures and customer reassignment strategies in
business-to-business
markets
Shi, Huanhuan
;
Sridhar, Shrihari
;
Grewal, Rajdeep
; …
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011697520
Saved in:
3
Mobility of top marketing and sales executives in
business-to-business
markets : a social network perspective
Wang, Rui
;
Gupta, Aditya
;
Grewal, Rajdeep
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 650-670
Persistent link: https://www.econbiz.de/10011743743
Saved in:
4
Customer orientation structure for Internet-based
business-to-business
platform firms
Chakravarty, Anindita
;
Kumar, Alok
;
Grewal, Rajdeep
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 1-23
Persistent link: https://www.econbiz.de/10010419910
Saved in:
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