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~person:"Grewal, Rajdeep"
~subject:"Beschaffung"
~subject:"Marketing management"
~subject:"Social Web"
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Beschaffung
Marketing management
Social Web
B-to-B-Marketing
13
Business-to-business marketing
13
Beziehungsmarketing
5
Lieferantenmanagement
5
Relationship marketing
5
Supplier relationship management
5
Marketingmanagement
4
business-to-business marketing
4
Marketing
3
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2
Kundengewinnung
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Marketingtheorie
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Consumer behaviour
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Grewal, Rajdeep
Kleinaltenkamp, Michael
15
Agnihotri, Raj
9
Di Benedetto, C. Anthony
8
Lindgreen, Adam
7
Terho, Harri
7
Hofmaier, Richard
6
Johnston, Wesley J.
6
Lilien, Gary L.
6
Itani, Omar S.
5
Rangarajan, Deva
5
Backhaus, Klaus
4
Cartwright, Severina
4
Christodoulides, George
4
Homburg, Christian
4
Jacob, Frank
4
Kreutzer, Ralf T.
4
Mora Cortez, Roberto
4
Möller, K. E. Kristian
4
Nolte, Philipp Johannes
4
Pitt, Leyland F.
4
Ritter, Thomas
4
Rumler, Andrea
4
Sharma, Arun
4
Turnbull, Peter W.
4
Ulaga, Wolfgang
4
Valla, Jean-Paul
4
Wille-Baumkauff, Benjamin
4
Baaken, Thomas
3
Baal, Sebastian van
3
Bill, Fabian
3
Blankson, Charles
3
Blythe, Jim
3
Brown, Brian P.
3
Claßen, Matthias
3
Cova, Bernard
3
Dingus, Rebecca
3
Eggert, Andreas
3
Ehret, Michael
3
Fließ, Sabine
3
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Journal of marketing
2
Journal of marketing research : JMR
1
The journal of supply chain management : a global review of purchasing and supply
1
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ECONIS (ZBW)
5
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1
Managing Conflicts between Marketing and Sales : Customer Acquisition in Business Markets
Rubel, Olivier
-
2019
Conflicts between marketing and sales functions concerning customer acquisition process in
business-to-business
firms …
Persistent link: https://www.econbiz.de/10012858731
Saved in:
2
Sales representative departures and customer reassignment strategies in
business-to-business
markets
Shi, Huanhuan
;
Sridhar, Shrihari
;
Grewal, Rajdeep
; …
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011697520
Saved in:
3
Mobility of top marketing and sales executives in
business-to-business
markets : a social network perspective
Wang, Rui
;
Gupta, Aditya
;
Grewal, Rajdeep
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 650-670
Persistent link: https://www.econbiz.de/10011743743
Saved in:
4
Customer orientation structure for Internet-based
business-to-business
platform firms
Chakravarty, Anindita
;
Kumar, Alok
;
Grewal, Rajdeep
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 1-23
Persistent link: https://www.econbiz.de/10010419910
Saved in:
5
Purchasing managers' perceived bias in supplier-selected referrals
Hada, Mahima
;
Grewal, Rajdeep
;
Lilien, Gary L.
- In:
The journal of supply chain management : a global …
49
(
2013
)
4
,
pp. 81-95
Persistent link: https://www.econbiz.de/10010228969
Saved in:
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