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~person:"Grier, Sonya A."
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Search: subject_exact:"Cultural diversity"
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Multicultural society
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Grier, Sonya A.
Nijkamp, Peter
12
Demangeot, Catherine
7
Brunow, Stephan
6
Dodd, Olga
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Poot, Jacques
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Broderick, Amanda J.
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Frijns, Bart
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Ozgen, Ceren
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International journal of advertising : the quarterly review of marketing communications
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Journal of business research : JBR
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Journal of global marketing
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Constructing a bridge to multicultural marketplace well-being : a consumer-centered framework for marketer action
Demangeot, Catherine
;
Kipnis, Eva
;
Pullig, Chris
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 339-353
Persistent link: https://www.econbiz.de/10012023811
Saved in:
2
Targeting without alienating : multicultural advertising and the subtleties of targeted advertising
Johnson, Guillaume D.
;
Grier, Sonya A.
- In:
International journal of advertising : the quarterly …
30
(
2011
)
2
,
pp. 233-258
Persistent link: https://www.econbiz.de/10009154743
Saved in:
3
Conceptualizing multicultural advertising effects in the "New" South Africa
Johnson, Guillaume D.
;
Elliott, Roger M.
;
Grier, Sonya A.
- In:
Journal of global marketing
23
(
2010
)
3
,
pp. 189-207
Persistent link: https://www.econbiz.de/10008652534
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