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~person:"Großklaus, Rainer H. G."
~person:"Holzmüller, Hartmut H."
~type_genre:"Handbuch"
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Großklaus, Rainer H. G.
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Praxisbuch Produktmanagement : Marktanalysen und Marketing, Positionierung und Preisfindung, Mediaplanung und Agenturauswahl
Großklaus, Rainer H. G.
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003456598
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2
Qualitative Marktforschung : Konzepte - Methoden - Analysen
Buber, Renate
(
contributor
); …
-
2009
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003760865
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3
Neue Produkte einführen : von der Idee zum Markterfolg
Großklaus, Rainer H. G.
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2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003516912
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4
Qualitative Marktforschung : Konzepte - Methoden - Analysen
Buber, Renate
(
ed.
);
Holzmüller, Hartmut H.
(
contributor
)
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003380142
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