//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Grohmann, Bianca"
~subject:"Brand"
~subject:"Marketingtheorie"
~subject:"Personality psychology"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "European journal of marketing : EJM"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand
Marketingtheorie
Personality psychology
Brand image
3
Brand management
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenführung
3
Markenimage
3
Brand gender
2
Gender
2
Geschlecht
2
Markenartikel
2
Advertising effects
1
Brand authenticity
1
Brand design
1
Brand equity
1
Brand names
1
Brand personality
1
Consonants in brand names
1
Credibility
1
Emotion
1
Emotional brand attachment
1
Evolutionary psychology
1
Glaubwürdigkeit
1
Marketing communications
1
Marketing management
1
Marketingmanagement
1
Self-authenticity
1
Social exclusion
1
Sound symbolism
1
Soziale Ausgrenzung
1
Werbewirkung
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Grohmann, Bianca
Melewar, T. C.
4
Vargo, Stephen L.
4
De Chernatony, Leslie
3
Lusch, Robert F.
3
Roper, Stuart
3
Buil, Isabel
2
Canniford, Robin
2
Carrington, Michal J.
2
Delgado-Ballester, Elena
2
He, Hongwei
2
Kitchen, Philip J.
2
Lee, Nick
2
Lee, Wai Jin
2
O'Cass, Aron
2
O'Shaughnessy, John
2
O'Shaughnessy, Nicholas Jackson
2
Round, Griff
2
Sharma, Piyush
2
Sok, Phyra
2
Sousa, Carlos M. P.
2
Spence, Mark T.
2
Wallace, Elaine
2
Zhu, Weichun
2
Abimbola, Temi
1
Alexander, Nicholas
1
Alpert, Frank
1
Andrews, Lynda
1
Andriopoulos, Constantine
1
Anker, Thomas Boysen
1
Bagozzi, Richard P.
1
Baker, Brent L.
1
Balakrishnan, Melodena Stephens
1
Balmern, John M. T.
1
Bang, Nguyen
1
Ben-Ami, Michael
1
Bence, David
1
Bendisch, Franziska
1
Bergami, Massimo
1
Bian, Xuemei
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
2
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effect of brand design on brand gender perceptions and brand preference
Lieven, Theo
;
Grohmann, Bianca
;
Herrmann, Andreas
; …
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 146-169
Persistent link: https://www.econbiz.de/10010519623
Saved in:
2
Consonants in brand names influence brand gender perceptions
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 101-122
Persistent link: https://www.econbiz.de/10010519627
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->