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~person:"Grund, Henning"
~person:"Schwickert, Axel C."
~person:"Tan, Yong"
~subject:"Social media"
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Modeling MGC strategies under extreme negative UGC
Qi, Jiayin
;
Qu, Qixing
;
Tan, Yong
;
Mu, Jifeng
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 150-161
Persistent link: https://www.econbiz.de/10010424806
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