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~person:"Grunwald, Guido"
~person:"Heo, Yoon"
~subject:"Brand management"
~subject:"Multinationales Unternehmen"
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Sport, Business and Management : an international journal ; SBM
1
Strategien von kleinen und mittleren Unternehmen
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ECONIS (ZBW)
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Online consumer reviews of a sport product : an alternative path to understanding brand associations
Williams, Antonio S.
;
Heo, Yoon
;
Choi, Jun Woo
; …
- In:
Sport, Business and Management : an international …
13
(
2023
)
5
,
pp. 530-547
Persistent link: https://www.econbiz.de/10014380739
Saved in:
2
Markenstrategien kleiner und mittlerer Unternehmen (KMU) : dargestellt am Beispiel der Umpositionierung einer Sportartikelmarke
Grunwald, Guido
- In:
Strategien von kleinen und mittleren Unternehmen
,
(pp. 201-215)
.
2010
Persistent link: https://www.econbiz.de/10010216605
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