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~person:"Guéguen, Nicolas"
~person:"Lai, Chantal"
~person:"Mudambi, Susan M."
~subject:"Brand management"
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Comment substituer une marque connue par une nouvelle marque inconnue : les cas bio-Activia et Gemey-Maybelline
Aimé, Isabelle
;
Lai, Chantal
-
2014
Persistent link: https://www.econbiz.de/10010433538
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Le changement de nom de marque : définition, clarification et proposition d’une typologie
Aimé, Isabelle
;
Lai, Chantal
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2014
Persistent link: https://www.econbiz.de/10010433540
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MNCs and micro-entrepreneurship in emerging economies : the case of Avon in the Amazon
Chelekis, Jessica
;
Mudambi, Susan M.
- In:
Journal of international management
16
(
2010
)
4
,
pp. 412-424
Persistent link: https://www.econbiz.de/10008810141
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