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~person:"Guido, Gianluigi"
~person:"Han, Heesup"
~subject:"Brand management"
~subject:"Kreuzfahrt"
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Brand management
Kreuzfahrt
Luxury goods
21
Luxusgüter
21
Consumer behaviour
15
Konsumentenverhalten
15
Dienstleistungsqualität
5
Service quality
5
Beziehungsmarketing
4
Brand image
4
Cruise
4
Gastronomie
4
Markenführung
4
Markenimage
4
Relationship marketing
4
Restaurant industry
4
Customer satisfaction
3
Kundenzufriedenheit
3
Nachhaltigkeit
3
Sustainability
3
Artistic style
2
Brand
2
Emotion
2
Fashion
2
Hotel industry
2
Hotellerie
2
Luxury cruise
2
Luxusgut
2
Markenartikel
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Markenpolitik
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2
luxury cruise
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Artists
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Guido, Gianluigi
Han, Heesup
Phau, Ian
23
Ko, Eunju
16
Kapferer, Jean-Noël
12
Seo, Yuri
11
Shimul, Anwar Sadat
10
Atwal, Glyn
9
Septianto, Felix
9
Uggla, Henrik
9
Wiedmann, Klaus-Peter
9
Hyun, Sunghyup Sean
8
Valette-Florence, Pierre
8
Cedrola, Elena
7
Nagasawa, Shin'ya
7
Dion, Delphine
6
Geerts, Angy
6
Park, Jungkun
6
Powell, Shaun M.
6
Shukla, Paurav
6
Bryson, Douglas
5
Cheah, Isaac
5
Heine, Klaus
5
Hennigs, Nadine
5
Klarmann, Christiane
5
Meurer, Jörg
5
Moore, Christopher M.
5
Sung, Billy
5
Thaichon, Park
5
Veg-Sala, Nathalie
5
Batat, Wided
4
Chevalier, Michel
4
Choi, Tsan-Ming
4
Husain, Rehan
4
Hyun, Hyowon
4
Joy, Annamma
4
Kang, Juhee
4
Lwin, Michael
4
Manthiou, Aikaterini
4
Merrilees, Bill
4
Pareek, Ashish
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Global marketing strategies for the promotion of luxury goods
1
International journal of hospitality management
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Tourism and hospitality research : the surrey quarterly review
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
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1
A study on the application of the experience economy to luxury cruise passengers
Hwang, Jinsoo
;
Han, Heesup
- In:
Tourism and hospitality research : the surrey quarterly …
18
(
2018
)
4
,
pp. 478-491
Persistent link: https://www.econbiz.de/10011976131
Saved in:
2
Role of motivations for luxury cruise traveling, satisfaction, and involvement in building traveler loyalty
Han, Heesup
;
Hyun, Sunghyup Sean
- In:
International journal of hospitality management
70
(
2018
),
pp. 75-84
Persistent link: https://www.econbiz.de/10011825969
Saved in:
3
The relationship between fast fashion and luxury brands : an exploratory study in the UK market
Amatulli, Cesare
;
Mileti, Antonio
;
Speciale, Vincenzo
; …
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 244-265)
.
2016
Persistent link: https://www.econbiz.de/10011484700
Saved in:
4
Luxury cruise travelers : other customer perceptions
Hyun, Sunghyup Sean
;
Han, Heesup
- In:
Journal of travel research : a quarterly publication of …
54
(
2015
)
1
,
pp. 107-121
Persistent link: https://www.econbiz.de/10010474693
Saved in:
5
Examining strategies for maximizing and utilizing brand prestige in the luxury cruise industry
Hwang, Jinsoo
;
Han, Heesup
- In:
Tourism management : research, policies, practice
40
(
2014
),
pp. 244-259
Persistent link: https://www.econbiz.de/10010227012
Saved in:
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