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~person:"Gunasti, Kunter"
~person:"Rajagopal"
~subject:"Consumer behaviour"
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Search: subject_exact:"Kognitionspsychologie"
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Consumer behaviour
Cognition
9
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9
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9
Brand management
5
Markenführung
5
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4
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4
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Gunasti, Kunter
Rajagopal
Assenza, Tiziana
8
Cardaci, Alberto
8
Bagozzi, Richard P.
7
Han, Heesup
7
Warlop, Luk
7
Delli Gatti, Domenico
6
Dewitte, Siegfried
6
Krishna, Aradhna
5
Thomas, Manoj
5
Wyer, Robert S.
5
Geuens, Maggie
4
Hardesty, David M.
4
Heidenreich, Sven
4
Hoffmann, Stefan
4
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4
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4
Labroo, Aparna A.
4
Laurent, Gilles
4
LeBoeuf, Robyn A.
4
Lee, Leonard
4
Loureiro, Sandra Maria Correia
4
Murray, Kyle B.
4
Paulssen, Marcel
4
Ruyter, Ko de
4
Schwarz, Norbert
4
Septianto, Felix
4
Shen, Hao
4
Wentzel, Daniel
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Wong, IpKin Anthony
4
Abeler, Johannes
3
Ahn, Jiseon
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Amir, On
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Antonopoulou, Hera
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The journal of brand management : an international journal
2
International journal of business excellence : IJBEX
1
International journal of business innovation and research
1
International journal of economics and business research
1
International journal of productivity and quality management : IJPQM
1
Journal of business research : JBR
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Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
9
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1
The crucial role of reference numbers on consumers' product preferences
Gunasti, Kunter
;
Ozcan, Timucin
;
Howlett, Elizabeth
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434878
Saved in:
2
Inferiority feeling and conspicuous buying behaviour : analysing quality of life concerns among consumers in Mexico
Rajagopal
- In:
International journal of productivity and quality …
35
(
2022
)
2
,
pp. 171-192
Persistent link: https://www.econbiz.de/10013093198
Saved in:
3
Impact of referrals on buying decisions and cognitive behaviour among aging consumers
Rajagopal
- In:
International journal of business excellence : IJBEX
21
(
2020
)
1
,
pp. 118-138
Persistent link: https://www.econbiz.de/10012225281
Saved in:
4
How associations between products and numbers in brand names affect consumer attitudes : introducing multi-context numbers
Ozcan, Timucin
;
Gunasti, Kunter
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10012060058
Saved in:
5
How competitor brand names affect within-brand choices
Gunasti, Kunter
;
Devezer, Berna
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 715-727
Persistent link: https://www.econbiz.de/10011614552
Saved in:
6
Is it the "alpha" or the "numeric"? : consumers' evaluation of letter versus number changes in alphanumeric brand names
Kara, Selcan
;
Gunasti, Kunter
;
Ross, William T.
- In:
The journal of brand management : an international journal
22
(
2015
)
6
,
pp. 515-533
Persistent link: https://www.econbiz.de/10011349942
Saved in:
7
Brand expressions in stimulating consumer behavior in Mexico : an empirical analysis
Rajagopal
- In:
Latin American business review : journal of the …
14
(
2014
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10009771560
Saved in:
8
Analytical frameworks for measuring the effects of cognitive factors in buying decisions
Rajagopal
- In:
International journal of business innovation and research
5
(
2011
)
6
,
pp. 685-703
Persistent link: https://www.econbiz.de/10009388775
Saved in:
9
Cognitive factors affecting buying decision of young consumers : role of arousal and merriment
Rajagopal
- In:
International journal of economics and business research
1
(
2009
)
4
,
pp. 454-466
Persistent link: https://www.econbiz.de/10003955630
Saved in:
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