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~person:"Gundlach, Gregory T."
~person:"Hildebrandt, Lutz"
~person:"Neidhart, Michael"
~source:"econis"
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Search: subject_exact:"Business-to-consumer marketing"
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Consumer goods marketing
11
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11
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4
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4
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Gundlach, Gregory T.
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8
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6
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Huber, Frank
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The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
3
Faszination Handel : 50 Jahre Saarbrücker Handelsforschung
1
Gabler-Edition Wissenschaft
1
Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
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Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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Schriftenreihe Studien zum Konsumentenverhalten
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Social and economic research with consumer panel data : proceedings of the First ZUMA Symposium on Consumer Panel Data, 5 and 6 October 1999
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The antitrust bulletin
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ECONIS (ZBW)
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1
Investigating cross-category brand loyal purchase behavior in FMCG
Boztuğ, Yasemin
;
Hildebrandt, Lutz
;
Silberhorn, Nadja
- In:
Quantitative marketing and marketing management : …
,
(pp. 287-302)
.
2012
Persistent link: https://www.econbiz.de/10009621755
Saved in:
2
Antitrust analysis of resale price maintenance after Leegin
Gundlach, Gregory T.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008663542
Saved in:
3
Free riding and resale price maintenance research and practice
Gundlach, Gregory T.
;
Cannon, Joseph P.
;
Manning, Kenneth C.
- In:
The antitrust bulletin : the journal of American and …
55
(
2010
)
2
,
pp. 381-422
Persistent link: https://www.econbiz.de/10008667656
Saved in:
4
Special issue: antitrust analysis of resale price maintenance after Leegin ; Vol. II
Gundlach, Gregory T.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008667658
Saved in:
5
Special issue: antitrust analysis of resale price maintenance after Leegin ; Vol. I
Gundlach, Gregory T.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008667659
Saved in:
6
Die Bedeutung von vertikalen Distributionskonzepten für den Auf- und Ausbau von starken Markenartikeln und Channel-Brands
Neidhart, Michael
- In:
Faszination Handel : 50 Jahre Saarbrücker Handelsforschung
,
(pp. 377-400)
.
2007
Persistent link: https://www.econbiz.de/10003525977
Saved in:
7
Wahl von Markenartikeln und Channel-Brands bei vertikalen Distributionskonzepten : eine integrative, verhaltenswissenschaftliche Untersuchung am Beispiel von Konsumgüterindustrie u...
Neidhart, Michael
-
2007
Persistent link: https://www.econbiz.de/10013435810
Saved in:
8
Secured und Controlled Distribution - die Industrie als Einzelhändler
Zentes, Joachim
;
Neidhart, Michael
- In:
Handbuch Handel : Strategien - Perspektiven - …
,
(pp. 275-297)
.
2006
Persistent link: https://www.econbiz.de/10003275904
Saved in:
9
Nonparametric modeling of buying behavior in fast moving consumer goods markets
Boztuǧ, Yasmin
;
Hildebrandt, Lutz
- In:
Social and economic research with consumer panel data : …
,
(pp. 189-205)
.
2001
Persistent link: https://www.econbiz.de/10001612924
Saved in:
10
Erfolgreiche Markteintrittsstrategien im Konsumgüterbereich
Kamlage, Kerstin
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001621046
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