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~person:"Gupta, Sunil"
~person:"Kim, Kyung Hoon"
~person:"Kleinaltenkamp, Michael"
~person:"Tschöpel, Michael"
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Search: subject:"Customer value"
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Kundenwert
40
Customer value
38
Beziehungsmarketing
16
Relationship marketing
16
Consumer behaviour
11
Konsumentenverhalten
11
Marketing management
11
Marketingmanagement
11
Betriebliche Wertschöpfung
9
Value creation
9
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5
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5
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5
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5
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5
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4
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4
Markenführung
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Value in use
4
customer equity
4
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3
Customer success management
3
Erfolgsfaktor
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Network economics
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Success factor
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2001-2005
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6
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31
German
9
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Gupta, Sunil
Kim, Kyung Hoon
Kleinaltenkamp, Michael
Tschöpel, Michael
Kumar, V.
42
Rajagopal
28
Bauer, Hans H.
19
Hammerschmidt, Maik
17
Madhani, Pankaj M.
17
Skiera, Bernd
16
Eggert, Andreas
15
Verhoef, Peter C.
14
Günter, Bernd
13
Ko, Eunju
13
Wiesel, Thorsten
12
Fader, Peter
11
Helm, Sabrina
11
Frow, Pennie
10
Keränen, Joona
10
Krafft, Manfred
10
Maas, Peter
10
Matzler, Kurt
10
Gallarza, Martina G.
9
Gil Saura, Irene
9
Heinonen, Kristina
9
Homburg, Christian
9
Mengen, Andreas
9
Belz, Christian
8
Bieger, Thomas
8
Bruhn, Manfred
8
Glady, Nicolas
8
Neslin, Scott A.
8
Payne, Adrian
8
Petersen, J. Andrew
8
Rust, Roland T.
8
Saarijärvi, Hannu
8
Staat, Matthias
8
Becker, Roman
7
Bradlow, Eric T.
7
Daschmann, Gregor
7
Graf, Albert
7
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Industrial marketing management : the international journal for industrial and high-tech firms
7
Arbeitspapiere des Instituts für Genossenschaftswesen der Westfälischen Wilhelms-Universität Münster
6
Journal of business research : JBR
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Marketing theory
2
Business relationship management and marketing
1
Handbook of marketing decision models
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of Inter-Organizational Relationships
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Management for Professionals
1
Marketing letters : a journal of research in marketing
1
Münstersche Schriften zur Kooperation
1
Report / Marketing Science Institute
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
Theorie und Praxis des Dienstleistungsmarketing : aktuelle Konzepte und Entwicklungen
1
Working papers / Business economic series / Department of Business Administration
1
Working papers / Department of Economics, Universidad Carlos III de Madrid
1
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ECONIS (ZBW)
38
USB Cologne (EcoSocSci)
2
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1
How salespeople adapt communication of
customer
value
propositions in business markets
Bischoff, Pirmin
;
Hogreve, Jens
;
Elgeti, Laura
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 226-242
Persistent link: https://www.econbiz.de/10014433432
Saved in:
2
Unrealized solutions in business markets
Elgeti, Laura
;
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 31-46
Persistent link: https://www.econbiz.de/10014226212
Saved in:
3
Customer Success Management : Helping Business Customers Achieve Their Goals
Kleinaltenkamp, Michael
;
Prohl-Schwenke, Katharina
; …
-
2023
Realization -- Chapter 6 Customer Success Management Activities -- Chapter 7 Adapting the
Customer
Value
Proposition -- Chapter 8 …
Persistent link: https://www.econbiz.de/10014229312
Saved in:
4
Rethinking customer-perceived value in business markets from an organizational perspective
Kleinaltenkamp, Michael
;
Eggert, Andreas
;
Kashyap, Vishal
; …
- In:
Journal of Inter-Organizational Relationships
28
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013460222
Saved in:
5
What drives the implementation of customer success management? : antecedents of customer success management from suppliers' and customers' perspectives
Kleinaltenkamp, Michael
;
Prohl-Schwenke, Katharina
; …
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 338-350
Persistent link: https://www.econbiz.de/10013259095
Saved in:
6
The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
7
Unpacking value creation and capture in B2B relationships
Minerbo, Claudio
;
Kleinaltenkamp, Michael
;
Brito, Luiz …
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 163-177
Persistent link: https://www.econbiz.de/10012490966
Saved in:
8
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
9
How business customers judge customer success management
Prohl-Schwenke, Katharina
;
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
96
(
2021
),
pp. 197-212
Persistent link: https://www.econbiz.de/10013194573
Saved in:
10
Managing value in use in business markets
Prohl, Katherina
;
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 563-580
Persistent link: https://www.econbiz.de/10012422355
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