//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Gupta, Suraksha"
~person:"Warnaby, Gary"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Place marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Place marketing
8
Standortmarketing
8
Brand image
3
Brand management
3
Markenführung
3
Markenimage
3
Tourism marketing
3
Tourismusmarketing
3
place marketing
3
City marketing
2
Corporate reputation
2
Firmenimage
2
Place image
2
Reputation
2
Stadtmarketing
2
Advertising
1
Advertising effects
1
Außenwerbung
1
Befragung
1
Brand
1
Brand competitiveness
1
Cinema
1
City/urban environment
1
Competition
1
Cultural heritage
1
Designation of origin
1
Emerging market
1
Film industry
1
Filmwirtschaft
1
Globalization
1
Großbritannien
1
Herkunftsbezeichnung
1
Interview
1
Kino
1
Kulturgüter
1
Markenartikel
1
Marketing
1
Marketing management
1
Marketingmanagement
1
Movie theatre
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
9
Aufsatz im Buch
4
Book section
4
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
9
Author
All
Gupta, Suraksha
Warnaby, Gary
Melewar, T. C.
6
Bang, Nguyen
5
Dinnie, Keith
4
Foroudi, Mohammad Mahdi
4
Foroudi, Pantea
4
Hanna, Sonya
4
Lucarelli, Andrea
4
Medway, Dominic
4
Rowley, Jennifer
4
Skinner, Heather
4
Stylidis, Dimitrios
4
Bose, Sunny
3
Hultman, Magnus
3
Roy, Sanjit
3
Biran, Avital
2
Brown, Stephen
2
Bruwer, Johan
2
Campelo, Adriana
2
Cassinger, Cecilia
2
Charters, Steve
2
Dennis, Charles
2
Gertner, Rosane K.
2
Giovanardi, Massimo
2
Hamzaoui-Essoussi, Leila
2
Heslop, Louise A.
2
Houllier-Guibert, Charles-Edouard
2
Jaffe, Eugene D.
2
Nadeau, John
2
O'Reilly, Norm
2
Papadopoulos, Nicolas G.
2
Peluso, Alessandro M.
2
Pino, Giovanni
2
Reynolds, Laura
2
Rinaldi, Chiara
2
Scott, Noel
2
Spielmann, Nathalie
2
Stevens, Vidar
2
Strandberg, Carola
2
more ...
less ...
Published in...
All
Marketing theory
4
Journal of business research : JBR
2
Journal of marketing management : MM
2
Qualitative market research : an international journal
1
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Linking identity and heritage with image and a reputation for competition
Foroudi, Pantea
;
Cuomo, Maria Teresa
;
Foroudi, Mohammad …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 317-325
Persistent link: https://www.econbiz.de/10012230495
Saved in:
2
Nations as brands : cinema's place in the branding role
Gupta, Shashwat
;
Foroudi, Mohammad Mahdi
;
Väätänen, Juha
- In:
Journal of business research : JBR
116
(
2020
),
pp. 721-733
Persistent link: https://www.econbiz.de/10012257675
Saved in:
3
Marketing the "city of smells"
Henshaw, Victoria
;
Medway, Dominic
;
Warnaby, Gary
; …
- In:
Marketing theory
16
(
2016
)
2
,
pp. 153-170
Persistent link: https://www.econbiz.de/10011495031
Saved in:
4
What about the "place" in place marketing?
Warnaby, Gary
;
Medway, Dominic
- In:
Marketing theory
13
(
2013
)
3
,
pp. 345-363
Persistent link: https://www.econbiz.de/10009790640
Saved in:
5
A framework of place branding, place image, and place reputation : antecedents and moderators
Foroudi, Pantea
;
Gupta, Suraksha
;
Kitchen, Philip J.
; …
- In:
Qualitative market research : an international journal
19
(
2016
)
2
,
pp. 241-264
Persistent link: https://www.econbiz.de/10011598818
Saved in:
6
Outdoor advertising in urban context : spatiality, temporality and individuality
Koeck, Richard
;
Warnaby, Gary
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1402-1422
Persistent link: https://www.econbiz.de/10010433916
Saved in:
7
Conceptualizing the management and consumption of live music in urban space
Oakes, Steve
;
Warnaby, Gary
- In:
Marketing theory
11
(
2011
)
4
,
pp. 405-418
Persistent link: https://www.econbiz.de/10009419190
Saved in:
8
Demarketing places : rationales and strategies
Medway, Dominic
;
Warnaby, Gary
;
Dharni, Sheetal
- In:
Journal of marketing management : MM
27
(
2011
)
1/2
,
pp. 124-142
Persistent link: https://www.econbiz.de/10008841675
Saved in:
9
Towards a service-dominant place marketing logic
Warnaby, Gary
- In:
Marketing theory
9
(
2009
)
4
,
pp. 403-423
Persistent link: https://www.econbiz.de/10003920653
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->