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~person:"Gupta, Suraksha"
~subject:"Markenführung"
~subject:"Store brand"
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Markenführung
Store brand
Brand
11
Brand management
9
Markenartikel
9
Brand image
7
Markenimage
7
Consumer behaviour
5
Konsumentenverhalten
5
Brand value
2
Competition
2
Complexity theory
2
Distribution
2
Einzelhandel
2
Innovation adoption
2
Innovationsakzeptanz
2
Lieferantenmanagement
2
Retail trade
2
Supplier relationship management
2
Wettbewerb
2
Betriebliche Wertschöpfung
1
Beziehungsmarketing
1
Bottom of the pyramid (BoP)
1
Brand adoption
1
Brand competitiveness
1
Brand differentiation
1
Brand knowledge
1
Brand loyalty
1
Brand perception
1
Brand purchasing intention
1
Brand representative
1
Brand-reseller relationships
1
Brands
1
Brand–reseller relationships
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CFA
1
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Competitiveness
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Gupta, Suraksha
Keller, Kevin Lane
24
Baumgarth, Carsten
20
De Chernatony, Leslie
20
Fournier, Susan
20
Phau, Ian
20
Sarkar, Abhigyan
18
Sattler, Henrik
18
Burmann, Christoph
17
Esch, Franz-Rudolf
17
Melewar, T. C.
17
Fetscherin, Marc
16
Dawes, John
15
Khan, Imran
14
Sarkar, Juhi Gahlot
14
Steenkamp, Jan-Benedict E. M.
14
Bang, Nguyen
13
Diamantopoulos, Adamantios
13
Japutra, Arnold
13
Rahman, Zillur
13
Guzman, Francisco
12
Kapferer, Jean-Noël
12
Loureiro, Sandra Maria Correia
12
Olbrich, Rainer
12
Romaniuk, Jenni
12
Bruhn, Manfred
11
Ko, Eunju
11
Schmidt, Holger J.
11
Sharp, Byron
11
Trinh, Giang
11
Ahlert, Dieter
10
Christodoulides, George
10
Ekinci, Yuksel
10
Gunasti, Kunter
10
Uggla, Henrik
10
Veloutsou, Cleopatra
10
Foroudi, Pantea
9
Han, Heesup
9
Khamitov, Mansur
9
Koll, Oliver
9
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Journal of business research : JBR
4
Industrial marketing management : the international journal for industrial and high-tech firms
2
EuroMed journal of business
1
Qualitative market research : an international journal
1
Working paper / Indian Institute of Management, Ahmedabad
1
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ECONIS (ZBW)
9
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1
Managing brand preferences of resellers
Gupta, Suraksha
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 130-145
Persistent link: https://www.econbiz.de/10013255681
Saved in:
2
The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
3
Brand adoption by BoP retailers
Sinha, P. K.
;
Gupta, Suraksha
;
Rawal, Saurabh
-
2014
Persistent link: https://www.econbiz.de/10010337571
Saved in:
4
Perceptional components of brand equity : configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention
Foroudi, Pantea
;
Jin, Zhongqi
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 462-474
Persistent link: https://www.econbiz.de/10011881956
Saved in:
5
Investigating relationship types for creating brand value for resellers
Gupta, Suraksha
;
Foroudi, Pantea
;
Yen, Dorothy
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 37-47
Persistent link: https://www.econbiz.de/10011887282
Saved in:
6
Brand adoption by BoP retailers
Sinha, P. K.
;
Gupta, Suraksha
;
Rawal, Saurabh
- In:
Qualitative market research : an international journal
20
(
2017
)
2
,
pp. 181-207
Persistent link: https://www.econbiz.de/10011714458
Saved in:
7
Marketing innovation : a consequence of competitivenesse
Gupta, Suraksha
;
Malhotra, Naresh K.
;
Czinkota, Michael R.
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5671-5681
Persistent link: https://www.econbiz.de/10011597448
Saved in:
8
The local brand representative in reseller networks
Gupta, Suraksha
;
Ozdemir, Sena
;
Czinkota, Michael R.
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5712-5723
Persistent link: https://www.econbiz.de/10011597467
Saved in:
9
EU enlargement : a case study of branding standardisation
Melewar, T. C.
;
Hayday, David
;
Gupta, Suraksha
;
Cohen, …
- In:
EuroMed journal of business
3
(
2008
)
2
,
pp. 179-201
Persistent link: https://www.econbiz.de/10003930243
Saved in:
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