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~person:"Gustafsson, Anders"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Brand management"
~subject:"Customer satisfaction"
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Search: "Customer relationship management"
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Subject
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Brand management
Customer satisfaction
Beziehungsmarketing
52
Relationship marketing
52
Consumer behaviour
37
Konsumentenverhalten
37
Markenführung
26
Kundenzufriedenheit
24
Dienstleistungsqualität
17
Service quality
17
Brand image
16
Markenimage
16
Brand
12
Markenartikel
11
Social Web
11
Social web
11
Customer engagement
7
Customer service
7
Internet marketing
7
Kundenservice
7
Online-Marketing
7
Customer experience
6
Customer integration
6
Emotion
6
Kundenintegration
6
Dienstleistung
5
Einzelhandel
5
Retail trade
5
Services
5
Dienstleistungssektor
4
Innovation
4
Service industry
4
Viral marketing
4
Virales Marketing
4
Airline
3
Brand loyalty
3
Confidence
3
Corporate Social Responsibility
3
Corporate social responsibility
3
E-commerce
3
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Undetermined
29
Free
5
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Article
41
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1
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41
Aufsatz in Zeitschrift
41
Aufsatz im Buch
1
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1
Collection of articles of several authors
1
Sammelwerk
1
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English
42
Author
All
Gustafsson, Anders
Loureiro, Sandra Maria Correia
Han, Heesup
38
Homburg, Christian
23
Prentice, Catherine
22
Gil Saura, Irene
21
Hollebeek, Linda D.
21
Mattila, Anna S.
21
Svensson, Göran
20
Rather, Raouf Ahmad
19
Hyun, Sunghyup Sean
16
Khan, Imran
16
Mittal, Vikas
16
Huber, Frank
15
Usman, Osly
15
Ahn, Jiseon
14
Aksoy, Lerzan
14
Bilgihan, Anil
14
Bruhn, Manfred
14
Quach, Sara
14
Veloutsou, Cleopatra
14
Bang, Nguyen
13
Fetscherin, Marc
13
Japutra, Arnold
13
King, Ceridwyn
13
Rahman, Zillur
13
Sreejesh, S.
13
Verhoef, Peter C.
13
Wong, IpKin Anthony
13
Balaji, M. S.
12
Casidy, Riza
12
Evanschitzky, Heiner
12
Kim, Wansoo
12
Klaus, Philipp
12
Kumar, Vikas
12
Roberts-Lombard, Mornay
12
So, Kevin Kam Fung
12
Stock-Homburg, Ruth
12
Töpfer, Armin
12
Blut, Markus
11
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Published in...
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Journal of promotion management : innovations in planning and applied research
6
Journal of retailing and consumer services
5
Journal of business research : JBR
4
International journal of hospitality management
2
Journal of retailing
2
Journal of service management
2
Journal of service research
2
The journal of brand management : an international journal
2
Cogent business & management
1
E-business : state of the art of ICT based challenges and solutions
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of service research : JSR
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The journal of product & brand management
1
The journal of services marketing
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
42
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1
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42
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date (oldest first)
1
The influence of corporate social responsibility on stakeholders in different business contexts
Ghanbarpour, Tohid
;
Crosby, Lawrence
;
Johnson, Michael D.
; …
- In:
Journal of service research
27
(
2024
)
1
,
pp. 141-155
Persistent link: https://www.econbiz.de/10014580408
Saved in:
2
Emotional arousal in customer experience : a dynamic view
Caruelle, Delphine
;
Shams, Poja
;
Gustafsson, Anders
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535197
Saved in:
3
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
4
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
5
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
6
Mind, service quality, relationship with airlines
Prentice, Catherine
;
Hsiao, Aaron
;
Wang, Xuequn
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014303192
Saved in:
7
The clock is tickin-Or is it? : customer satisfaction response to waiting shorter vs. longer than expected during a service encounter
Caruelle, Delphine
;
Lervik-Olsen, Line
;
Gustafsson, Anders
- In:
Journal of retailing
99
(
2023
)
2
,
pp. 247-264
Persistent link: https://www.econbiz.de/10014321982
Saved in:
8
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
9
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
10
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
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