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~person:"Hünerberg, Reinhard"
~person:"Kraus, Sascha"
~subject:"Aufsatzsammlung"
~subject:"Internationaler Markteintritt"
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Aufsatzsammlung
Internationaler Markteintritt
Internationales Marketing
14
International marketing
11
Deutschland
6
International market entry
5
Germany
4
Globalisierung
4
Globalization
4
Marketing management
4
Marketingmanagement
4
Multinationales Unternehmen
4
Theorie
4
Theory
4
Transnational corporation
4
Business network
2
Business start-up
2
International business
2
Internationale Geschäftsbeziehungen
2
Internationalization
2
KMU
2
Konsumentenverhalten
2
Konsumgütermarketing
2
Kraftfahrzeugindustrie
2
Markentransfer
2
SME
2
Standardisierung
2
Strukturgleichungsmodell
2
Unternehmensgründung
2
Unternehmensnetzwerk
2
Welt
2
Werbewirkung
2
World
2
Advertising effects
1
Auslandsmarkt
1
Automotive industry
1
Automotive market
1
Born Global
1
Born global
1
Brand extension
1
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Aufsatz in Zeitschrift
4
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English
5
German
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Hünerberg, Reinhard
Kraus, Sascha
Czinkota, Michael R.
10
Ronkainen, Ilkka A.
10
Hill, Charles W. L.
7
Backhaus, Klaus
6
Kaynak, Erdener
6
Voeth, Markus
6
Büschken, Joachim
5
Fuchs, Manfred
5
Zentes, Joachim
5
Alon, Ilan
4
Jain, Subhash C.
4
Javalgi, Rajshekhar G.
4
Johansson, Johny K.
4
Kotabe, Masaaki
4
Solberg, Carl Arthur
4
Apfelthaler, Gerhard
3
Bell, Sandra
3
Bennett, Roger
3
Bouncken, Ricarda B.
3
Dominguez, Noémie
3
Ghauri, Pervez N.
3
Gnizy, Itzhak
3
Griffith, David A.
3
Krafft, Manfred
3
Kuivalainen, Olli
3
Li, Tiger
3
Lingenfelder, Michael
3
Marinova, Svetla Trifonova
3
Martin, Silvia L.
3
Mayrhofer, Ulrike
3
Moffett, Michael H.
3
Mohammad Falahat
3
Rishi, Bikramjit
3
Samiee, Saeed
3
Shoham, Aviv
3
Tarba, Shlomo Yedidia
3
Vescovi, Tiziano
3
Aggarwal, Vinod K.
2
Ahlert, Dieter
2
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European journal of international management : EJIM
1
Gabler Edition Wissenschaft / Forum Marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International business and economics research journal
1
Journal of world business : JWB
1
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All
ECONIS (ZBW)
5
USB Cologne (EcoSocSci)
1
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1
A configurational analysis of network and knowledge variables explaining Born Globals' and late internationalizing SMEs' international performance
Hughes, Mathew
;
Cesinger, Beate
;
Cheng, Cheng-Feng
; …
- In:
Industrial marketing management : the international …
80
(
2019
),
pp. 172-187
Persistent link: https://www.econbiz.de/10012064419
Saved in:
2
A socioemotional wealth perspective on how collaboration intensity, trust, and international market knowledge affect family firms' multinationality
Cesinger, Beate
;
Hughes, Mathew
;
Mensching, Helge
; …
- In:
Journal of world business : JWB
51
(
2016
)
4
,
pp. 586-599
Persistent link: https://www.econbiz.de/10011522869
Saved in:
3
Standardisation vs. adaption : a conjoint experiment on the influence of psychic, cultural and geographical distance on international marketing mix decisions
Kraus, Sascha
;
Meier, Fabian
;
Eggers, Felix
;
Bouncken, …
- In:
European journal of international management : EJIM
10
(
2016
)
2
,
pp. 127-156
Persistent link: https://www.econbiz.de/10011617696
Saved in:
4
Born globals : investigating the influence of their business models on rapid internationalization
Bouncken, Ricarda B.
;
Muench, Miriam
;
Kraus, Sascha
- In:
International business and economics research journal
14
(
2015
)
2
,
pp. 247-255
Persistent link: https://www.econbiz.de/10010529979
Saved in:
5
Süd-Korea als Auslandsmarkt : Marktbedingungen und internationales Marketing
Hünerberg, Reinhard
(
ed.
)
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001582146
Saved in:
6
Internationales Automobilmarketing : Wettbewerbsvorteile durch marktorientierte Unternehmensführung
Hünerberg, Reinhard
(
contributor
)
-
1995
Persistent link: https://www.econbiz.de/10004252250
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